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MS Project and Alternatives
Hudec, Jiří ; Jon, Jakub (advisor) ; Mittner, Jan (referee)
This bachelor thesis focuses on the analysis of the usage of project management software in the small organisation. The aim of the thesis is to create the methodology suitable for the selection of the optimal SW used in small organisations. The minor aim of the thesis is to give a recommendation regarding the right SW used for their project management activities to an existing company for the planning and execution of the project. The thesis consists in its theoretical part of an overview of existing literature from the project management area. In a first half of the practical part of the thesis I describe the existing SW and evaluate them based on the multi-criteria decision making model. The weights of criteria in the model are based on the research of the author among the small organisations. After that I calculate the optimal solution and compares it with its main competition. By this comparison I recommend as a new optimal solution the competitors service. In the second half of the practical part of the thesis I recommend the solution to the boat race project. The next step is the analysis of SW support needs of the project. Afterwards I give a recommendation to the company regarding the suitable SW tool for its activities connected with the specific project. In conclusion I describes the output of this thesis and my opinion about the use of this output in the real projects.
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Inbound marketing
Popek, Tomáš ; Jon, Jakub (advisor) ; Trnka, Lukáš (referee)
In my work I focus on Inbound Marketing, which represents a new perspective on marketing, that has not been given the attention it deserves. It is a combination of existing and proven marketing methods that are used to obtain new customers with minimal marketing costs to the organization. The first section of my work is devoted to defining the concept of Inbound Marketing definitions and explanations. Furthermore, I present a list of instruments used in Inbound Marketing, and showcase the definition and differences compared to the use of these tools in other types of marketing. In the second part of the thesis, I focus on the introduction of software for the management of Inbound marketing campaigns, their description and evaluation of the end-user perspective. Furthermore, I present a practical demonstration of work in one of these software's based on real client requirements and at the end of my thesis meet the objectives and my opinion on the development of marketing.
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The possibilities of using social networks in company
Shchapiotkina, Hanna ; Jon, Jakub (advisor) ; Vacek, Martin (referee)
This bachelor thesis deals with the opportunities of usage social networks within a company. At the moment, corporate social services are an important instrument for communication and facilitation inside the company. That's why, it is important to know, what social networks serve for and what are the pros and cons of using these instruments. The thesis is divided into two parts: theoretical and practical. The first part gives a preview of the main social networks, both in general and detailed. The second part presents the practical implementation of a company's social network. The case study shows the selection and implementation of social network inside the company. More than that, the potential advantages and disadvantages inside the company are also analyzed. Among the main goals of this thesis are to get the reader acknowledged with the phenomenon of social networks, to offer a solution regarding how to choose the most suitable social network for a particular company, to present and analyze the modern communication technologies on a company level. These technologies are considered to be social networks and are meant to improve the communication inside and between companies.
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Troubles IT outsourcing development
Hora, Josef ; Jon, Jakub (advisor) ; Novotný, Josef (referee)
The subject of the bachelor's thesis "Troubles IT outsourcing development" is an analysis of influences and risks to development of IT systems. The theoretical part covers the definition of the expression IT outsourcing including the reasons leading to their introduction in companies. In the practical part i describe a company 6K, spol. s r.o., its products and a proces sof outsourcing contract. The last part analyses concrete impact, advantages and threats related to outsourcing and i suggest a solution here.
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The possibilities of using social networks in company
Daněk, Lukáš ; Jon, Jakub (advisor) ; Měsíček, Libor (referee)
Social networks are on the rise. They are used by businesses of all sizes and across industries. But they are really the way to increase employee productivity, increase sales and overall interest in the company? Or is it just a fashion trend? Possibilities of using social networking as a tool to support business are widely debated. This paper is a summary of objective and subjective views and experiences with the use of social networking in the company. Author acquaints readers with the possibilities of using social networks for internal communication. It places emphasis on practical experience and concepts of various public social networks, and compares them with private social networks. It then discusses the possibilities of using social networks for external communication and marketing presentation, again with emphasis on the real usability and concept of each individual network. The paper also listed the most recent studies and surveys that show the importance and development of social networks in the 21st century. The aim is to form a comprehensive overview of the utilization of social networking in a company with a focus on internal communication and communication with the surrounding businesses.
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Project management
Jon, Jakub ; Řepa, Václav (advisor) ; Lacko, Branislav (referee)
Every part of human life is experiencing constant development. Turning point of modern company competition is the ability to react to changes and needs of environment. This precondition is mainly for filled through projects. This thesis focused on project management analysis of employee component and impact of his satisfaction on project efficiency. These findings are the ground of the discovery of substantial factors (such as mood in organization, awareness, evaluation etc.), which affects projects run. Each factor has assigned group of measures in order to enhance project management capability of common company. Within analysis, basic dispositions for project environment, in which are projects realised, were identified and this led to derivation of project environment maturity model. Model should force company to think about quality of current environment and be a guideline to further improvement.
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Internet a informační společnost
Jon, Jakub ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
Tato práce se zabývá vlivem informací na společnost. Jejím cílem je definovat informační společnost, analyzovat roli Internetu a jeho dopad na lidskou společnost a dále popsat jeho výhody a nevýhody. V neposlední řadě bylo mým cílem nastínit další možný vývoj a poukázat na možnosti řešení vybraných problémů. První polovina práce definuje především základní pojmy využité k popisu informační společnosti a procesů, které jsou pro ni klíčové. Druhá část je zaměřena na Internet, jeho historii, výhody a nevýhody a využívá nadefinovaných pojmů k určení vlivu na informační společnost. Z mé práce vyplývá, že Internet je zásadně provázán s dalším vývojem společnosti a že by neměl podléhat regulaci jakéhokoli subjektu, nýbrž by měla být zachována jeho volnost přístupu a modifikace, zprostředkovaná tržními mechanismy, zejména reklamou a internetovou kulturou, která staví převážně na samovolném rozvoji tohoto média prostřednictvím jeho uživatelů, jejichž chování a informovanost jsou současně klíčem zlepšení funkčnosti Internetu. Klíčová slova: Informační společnost, Informace, Komunikace, Informovanost, Internet, Reklama, Kolektivní znalost.
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