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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The impact of loyalty programs on customer loyalty
 Ištvancová, Dominika ; Zamazalová, Marcela (advisor) ; Mahdal, Miroslav (referee)
Loyalty programs are one of the tools that serve to create customer loyalty. The aim of this thesis is to determine whether loyalty programs of perfumeries and satisfaction with their impact on customer loyalty. The theoretical research summarizes the available knowledge about consumer behavior, loyalty and loyalty programs. The parfumeria market analysis in the Czech Republic and the content analysis of the MML TGI provide sufficient information about the established loyalty programs and the target group of perfumeries. The practical part, in the form of a questionnaire survey, examines in particular the advantages of the loyalty program and customer satisfaction. Based on the results of the work are in the final part recommendations for more effective loyalty program.
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The assortment analysis of Kika business company
 Ištvancová, Dominika ; Vávra, Oldřich (advisor) ; Luttmerding, Peter (referee)
This Bachelor's thesis deals with the company Kika furniture, that belongs to one of the biggest sellers of furniture and household accessories. It is focused mainly on buying process of the company in connection with marketing and marketing strategy. This thesis also concerns with the main problem of purchase marketing, choice of suppliers and the its influence on the offered assortment. By means of analysis, it recognizes the price differences among the chosen suppliers as well as the differences in buying and selling among the particular suppliers of various kinds of upholstered beds from the Boxspring assortment.
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