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National Repository of Grey Literature

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	Proposal to Improve the Marketing Communication of an Online Shop on the Slovak Market Burda, Lubomír ; Havíř, David (referee) ; Kaňovská, Lucie (advisor) The diploma thesis deals with the issue of proposals for improving marketing communication of the Don Lemme online store on the Slovak market. First, the theoretical part defines key concepts such as international marketing, marketing mix, communication mix or marketing research, with an overlap into the analytical and proposal part. In the analytical part, the internal and external environment of the e-shop is presented. Also, thanks to the marketing research, the author of the thesis was able to set out proposals in the final part, which should help the e-shop to promote itself on the Slovak market. Detailed record
	Proposal to Improve the Economic Situation of the Company Using the Break Even Point Analysis Burda, Lubomír ; Kruntorádová, Markéta (referee) ; Škapa, Stanislav (advisor) The bachelor thesis is concerned with analysis of costs and the break even point in manufacturing company ASSA ABLOY Opening Solutions CZ s.r.o. In the first part of the thesis, in the theoretical part, there are explained concepts like costs, break even point and net income. In the practical part author applies the terms to the chosen company. Based on the information of the company’s costs, there are proposed recommendations, which should reduce amount of costs and improve the economical situation of the company. Detailed record
	Proposal to Improve the Economic Situation of the Company Using the Break Even Point Analysis Burda, Lubomír ; Kruntorádová, Markéta (referee) ; Škapa, Stanislav (advisor) The bachelor thesis is concerned with analysis of costs and the break even point in manufacturing company ASSA ABLOY Opening Solutions CZ s.r.o. In the first part of the thesis, in the theoretical part, there are explained concepts like costs, break even point and net income. In the practical part author applies the terms to the chosen company. Based on the information of the company’s costs, there are proposed recommendations, which should reduce amount of costs and improve the economical situation of the company. Detailed record

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