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Optimization and Communication of the Product of the Chosen Shopping Center
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Chlebovský, Vít (advisor)
The Diploma Thesis is focused on the problematic of the optimization and consecutive communication of the mobile application which is developed by one Prague shopping center for its needs. For that I will use suitable communication mix based on current experience since the launch of the app which was in September 2017. The communication of the application itself to all interest groups in managed by marketing agency in cooperation with marketing management of the certain shopping center. Though it seems on the first sight that it is mainly B-2-B market, main interest focus is on the final customer satisfaction and that is B-2-C market. There is a detailed analysis of the Prague shopping centers market with emphasis on another mobile applications of the same purpose made in the Thesis. Then there are the steps how to make the marketing communication of the application more effective a so make the awareness of the application better suggested from the results of the analytical part .
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Dynamic Reconfiguration of Hardware Accelerators
Brabec, Lukáš ; Přikryl, Zdeněk (referee) ; Masařík, Karel (advisor)
Thesis deals with usage of dynamic reconfiguration of FPGA in area of application specific instruction-set processors, considerng time-to-market, possibilities of acceleration and universality. Furthermore, it is designed an extension of application specific processor Codix with reconfigurable unit and it is described its implementation. Finally, the results are evaluated and opportunities for further development are identified.
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Biometric Liveness Detection for the Fingerprint Recognition Technology
Brabec, Lukáš ; Váňa, Jan (referee) ; Drahanský, Martin (advisor)
This work focuses on liveness detection for the fingerprint recognition technology. The first part of this thesis describes biometrics, biometric systems, liveness detection and the method for liveness detection is proposed, which is based on spectroscopic characteristics of human skin. The second part describes and summarizes performed experiments. In the end, the results are discussed and further improvements are proposed.
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Optimization and Communication of the Product of the Chosen Shopping Center
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Chlebovský, Vít (advisor)
The Diploma Thesis is focused on the problematic of the optimization and consecutive communication of the mobile application which is developed by one Prague shopping center for its needs. For that I will use suitable communication mix based on current experience since the launch of the app which was in September 2017. The communication of the application itself to all interest groups in managed by marketing agency in cooperation with marketing management of the certain shopping center. Though it seems on the first sight that it is mainly B-2-B market, main interest focus is on the final customer satisfaction and that is B-2-C market. There is a detailed analysis of the Prague shopping centers market with emphasis on another mobile applications of the same purpose made in the Thesis. Then there are the steps how to make the marketing communication of the application more effective a so make the awareness of the application better suggested from the results of the analytical part .
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Marketing Tools Increasing Competitiveness of Company
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Zich, Robert (advisor)
This bachelor's thesis is focused on competitivness strengthening of the shopping mall Futurum Brno using selected marketing tools. Whole concept of the bachelor's thesis is aiming primarilly on the final customer, that mean on the B2C market. There is detailed analysis of the shopping center and Brno market environment done in the thesis. Based on the outputs of the analytic part, there are proposed measures that lead to competitivness strengthening of the shopping center and improvement of its position on the market.
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Dynamic Reconfiguration of Hardware Accelerators
Brabec, Lukáš ; Přikryl, Zdeněk (referee) ; Masařík, Karel (advisor)
Thesis deals with usage of dynamic reconfiguration of FPGA in area of application specific instruction-set processors, considerng time-to-market, possibilities of acceleration and universality. Furthermore, it is designed an extension of application specific processor Codix with reconfigurable unit and it is described its implementation. Finally, the results are evaluated and opportunities for further development are identified.
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Biometric Liveness Detection for the Fingerprint Recognition Technology
Brabec, Lukáš ; Váňa, Jan (referee) ; Drahanský, Martin (advisor)
This work focuses on liveness detection for the fingerprint recognition technology. The first part of this thesis describes biometrics, biometric systems, liveness detection and the method for liveness detection is proposed, which is based on spectroscopic characteristics of human skin. The second part describes and summarizes performed experiments. In the end, the results are discussed and further improvements are proposed.
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