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Výzvy evropských automobilek na trhu v regionu ASEAN
Koňušin, Jurij ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The ASEAN region is one of the largest and fastest growing economies in the world. One of its key industries is automotive. With a total annual market of over 3 million vehicles in 2012 it rivals those of Brazil and Russia. In view of its current size and immense future potential the automotive market of ASEAN attracts OEM (Original Equipment Manufacturers) from Asia, Europe and USA alike. Due to proximity of ASEAN region to South Korea, China and Japan and in view of historical ties the ASEAN automotive market is heavily dominated by Japanese and Korean car manufacturers. They are followed by OEM from USA and Europe. While US manufacturers managed to secure a solid market share, the Europeans are lagging behind. Over the last two decades European players have made numerous attempts to capture the market, however without much success. What are the reasons? What are the key challenges for European OEM on the automotive market of ASEAN?
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Analysis of the Competitiveness Strategy of selected Organizations
Buďová, Iveta ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.
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The Importance of Category Management for Sale
Bogdanova, Tatiana ; Dvořák, Jiří (advisor) ; Hesková, Marie (referee)
The aim of thesis The Importance of Category Management for Sale is to analyze the appropriateness and effectiveness of rules and process of Category management, described in the specialized literature, in practice, on the example of two stores. Using the gaining knowledge, in conclusion there will be given adequate recommendations how to increase the efficiency of cooperation between Nestlé Czech Republic sro and retailers on traditional market.
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Business Management and Environment
Šťastný, Karel ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The main objective of this thesis is the analysis and comparison of environmental competitiveness between companies Unilever, Nestlé and Procter & Gamble. Companies are examined and evaluated in three areas: the internal environment of the company, the company microenvironment and the macroenvironment of the company. For each company is calculated and determinated environmental level, followed by comments and recommendations. A secondary goal of this thesis is the explanation of environmental protection and environmental management, including explanations of possible tools and standards (ISO 14001, EMAS). Relationship between environmental maturity and competitivness is evaluated at the end.
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Business Plan
Radošinská, Jana ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Diploma thesis deals with the processing of a business plan to establish a tour operator, which will offer tours to Puerto Rico. Thesis is divided into theoretical and practical part. The theoretical part explains what is business and related terms. Defines the tourism business and the procedure for the establishment of tour operators. There are also theoretically explained individual chapters of a business plan. The practical part is dedicated to the establishment of tour operator, where is proceeded by individual chapters business plan, which are explained in the theoretical part.
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Strategic Analysis of an Enterprise
Pannyová, Lenka ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
Diploma thesis deals with strategic analysis of an enterprise. The theoretical part is devoted to an introduction to strategic management, basic concepts and analyzes of selected external and internal environment. The practical part is focused on the application analyzes referred to in the first part of the thesis. The aim of this thesis is to carry out a strategic analysis of cafe FotoCafé. Results of the analysis help to evaluate the current status of the cafe on the market in Jindrichuv Hradec. The evaluation of current strategy of the cafe is also based on these results. The analysis revealed some shortcomings and weaknesses in operation of cafe. Part of the conclusion is a proposal about operation of cafe in the future.
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Strategic Analysis of an Enterprise
Doležalová, Kateřina ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.
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THE INFLUENCE OF CONSOLIDATION PROCEDURE PARAMETERS ON COMPACTION OF AL POWDER
Lowe, T. C. ; Kunčická, L. ; Kocich, R. ; Davis, C. F. ; Hlaváč, L. ; Dvořák, Jiří
The influence of different consolidation procedures on compaction of Al powders was evaluated. Powder preparation procedures consisted of selection of particle size distribution, cold isostatic pressing (CIP), and vacuum sintering. Processing parameters investigated included the number of compression steps, compression pressure, and sintering temperature and time. Densities of the samples after compression and also after sintering were measured and compared. The overall oxygen content was analysed using by Energy Dispersive Spectroscopy. Phase composition was determined using X-ray. Microhardness measurements were performed to evaluate the degree of compaction. Double-step CIP at 200+300 MPa and subsequent sintering at 500°C for 60 min produced the best combination of properties from all the consolidation technologies of Al particles. Of the particle size ranges studies, those with diameters between 20 and 45 μm produced the best results. Aluminum oxide was present in the structure after all the processing treatments.
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The performance management and the strategic management of innovative companies
Beran, Jiří ; Neumaierová, Inka (advisor) ; Švejda, Pavel (referee) ; Šefl, Pavel (referee) ; Dvořák, Jiří (referee)
The thesis deals with the management of Czech companies operating in the market areas where frequent innovations are crucial for long term success. The theoretical part of the thesis focuses on the techniques available for strategic management and the management of innovations. On this theoretical background the research part is based. It contains the results of own survey carried out in the selected Czech companies, presented in the context of strategic management and innovation management theory. The method of structured interview with owners or top management members was chosen for research. The interview deals mostly with the areas of strategic management and the management of innovations. The information derived from the structured interview is combined with the economic results of company. Consequently, the relations between techniques and results are found. The thesis also contains the list of five recommendations that, based on research, can be useful for managers.
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Key Factors of Successful Niche Market Strategy in Czech Republic
Pavlíková, Martina ; Svoboda, Petr (advisor) ; Dvořák, Jiří (referee)
The diploma thesis deals with the niche market strategy as one of the marketing strategies used mainly among small and medium-sized companies. The aim of the thesis is to analyze successful Czech firms that indicate the occurrence of characteristics of the studied direction, and to determine the key factors that influenced their success. In the research, primary data obtained through on-line questionnaires and interviews with company representatives as well as secondary data downloaded from the Internet were used.
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