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Financial analysis of a non-profit organization TJ TATRAN Sedlčany engaged in sports
Klauser, Ondřej ; Šíma, Jan (referee) ; Voráček, Josef (advisor)
Title: Financial analysis of a non-profit organization TJ TATRAN Sedlčany engaged in sports. Goals of the project: Outline of the non-profit organizations branch in the Czech republic. Financial analysis of the chosen non-profit organization. Suggestion of managing the organization in a better way. Methods of the project: Documents analysis, interview, financial index numbers. Key words: Non-profit organizations, PE club, financial analysis, funding, taxes, index numbers.
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Consumer behaviour on the market for sports goods
Bláhová, Kateřina ; Šíma, Jan (referee) ; Voráček, Josef (advisor)
Annotation: This thesis deals with the subject of consumer behaviour. The main objective of the work is to analyze the behaviour of the Czech consumers on the market for sports goods based on my own research. The first part, theoretical one, defines the basic terms - marketing, consumer behaviour and market segmentation. The other chapters are focused on the research itself. The survey has been based on information from 305 informants written samples. The results of the research are shown in the graphs and the main points are finally summarizes in the conclusion Keywords: consumer behaviour, questionnare, market segmentation.
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The Outdoor Program - The Concept and Realization of an Outdoor Program
Outratová, Zuzana ; Voráček, Josef (referee) ; Šíma, Jan (advisor)
Title: The Outdoor Program Subtitle: The Concept and Realization of an Outdoor Program Objectives: To present outdoor companies and the challenge of outdoor programs. To create a concept of a new program for a developing and educational company, currently the centre of team co-operation, based on my experience with these activities up to now and on the analysis of the already-realized programs. To investigate functioning and deficiency of the new program throughout a pilot program. In the final part- to evaluate the acquired findings as well as the potentiality to realize the program for a client. Methods: Descriptive analysis introducing the outdoor company and (its) outdoor programs; an assessment of the already acquired experience. Comparative analysis as a closer approach to the issue. A concept of a new outdoor program and its demonstration. Results: The new outdoor program is considered realizable; it is included in the company's program offering and will be recommended to the clients. Key words: Outdoor; outdoor company; outdoor programs; group/team; experience education
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Organizing of the sporting event by the example of Czech cheerleading championship.
Forejtková, Iva ; Voráček, Josef (referee) ; Malecha, Petr (advisor)
Title: Organizing of sporting event on the example of the Czech Cheerleading National Championship 2009 Goal: Development of cheerleading in the Czech Republic through organizing of the Czech National Championship based on the dates from the last year. Methods: Descriptive analysis, SWOT analysis, Interview. Results: Development of cheerleading on the base of suggestion of organization of the Czech Cheerleading National Championship 2010. Keywords: Management, marketing, sporting event, descriptive analysis, interview, SWOT analysis, cheerleading.
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Building-up and economic operations of tennis facility
Burian, Stanislav ; Kočíb, Tomáš (referee) ; Voráček, Josef (advisor)
Title Building-up and economic operations of tennis facility Goals Graduation theses describes problems of preparation and building-up of tennis facility TK Komorany including its economics and return on investment. Technique Observation, description analysis, personal and telephone questioning Key words Tennis facility, build-up of tennis facility, investment costs, operating costs, operating income, return on investment
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Manager plan of building a golf course
Vyhnal, Vojtěch ; Gaudlová, Daniela (referee) ; Voráček, Josef (advisor)
Title Manager plan of building a golf course Annotation The thesis is concerned with theme of building golf courses. It describes the crucial parts of the project including selection of suitable site, selection of golf course architect, preparation of building schemes, its realization, functioning and maintenance. The thesis deals with means of funding the project (such as grants) as well. Finally the chosen policy is applied on building a fictitious golf course in an area near castles Točník and Žebrák. Objective Create a background layout for manager's intend to build and operate a golf course, especially of municipal and low-cost type. Methods Background research, analysis of documents, personal, telephonic and electronic questioning Keywords Golf, golf course, building a golf course, manager plan, grant 5
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Corporate identity of HC Slavia Praha and its utilization in commercial activities
Kolaříková, Denisa ; Navrátilová, Miroslava (referee) ; Voráček, Josef (advisor)
CORPORATE IDENTITY OF HC SLAVIA PRAHA AND ITS UTILIZATION IN COMMERCIAL ACTIVITIES Objectives: The aim of this work is to assess the corporate identity of HC Slavia Praha and its utilization in commercial activities. The next object is to propose new instruments to reinforce existing components and integrate new elements. Methods: Case study, document research and interview were methods used for the elaboration of this thesis. We applied the acquired information to assess current corporate identity and to compile a SWOT analysis. Following corporate identity improvements are based on SWOT analysis's results. Results: Thesis described general signs of corporate identity of HC Slavia Praha in its complexity and together with its utilization in commercial activities. Through the SWOT analysis we emphasized main assets and limitations of HC Slavia Praha in this field and suggested the improvement of actual state of affairs. We can summarize all suggestions into one fundamental point which is to focus on the growth of audience during home games and as a result the building of a strong brand of HC Slavia Praha. Keywords: marketing, communication mix, corporate identity, ice hockey, HC Slavia Praha
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