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Position and role of call centers
Blažej, Michal ; Sejpková, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the topic of „Position and Function of Call Centres in Telecommunications”. It focuses on alternative ways of customer´s communication with the company mainly by mobile phone. The content of this work is the characteristics of services, the specification of ways of communication between the customer and the company, the description of T-Mobile´s products using the alternative ways of communication with the company, the survey of T-Mobile´s Call centre´s activities and the research part. The aim of this work is to find out recomandations and progressions for improvement of working and standing of Call centre within the T-Mobile group. At the end of the work there are added some appendixes.
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Telemarketing
Špicová, Martina ; Hanák, David (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis analyses problems connected with purchasing and providing information by the means of telemarketing. On the basis of the obtained imperfections, this Master’s thesis includes the proposal of the process of communication by the means of the customer line, which ensures its more effective function.
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Marketing strategy proposal
Menšík, Jakub ; Burian, David (referee) ; Chalupský, Vladimír (advisor)
On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.
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Research of Market Orientation of Hi-tech firms
Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor)
The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.
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Research on market orientation of our firms
Vlasová, Tereza ; Hela,, Rudolf (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with the market orientation of high-tech companies based in the city of Brno. It measures the effects of market orientation on business performance, analyzes the relations between market orientation and business performance for chosen companies and evaluates logical structure of the questionnaire used for marketing research. Based on the results of the research the thesis contains solution proposals addressed to the given companies, points out their weaknesses and follows with the proposals for the structure of the questionnaire and its future application for researching market orientation of the companies.
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Marketing Audit
Čevelová, Petra ; Rajnoch, Michal (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is being elaborated on the topic of “Marketing Audit”. The aim of this work is to implement marketing audit in the company XX. The subject of the audit is the oldest company’s product at the full- scale, i.e. general estimation of all marketing procedures. Marketing audit is a method of analysis in this diploma thesis. The results are summarized in the SWOT analysis, which was the resource for the list of recommendations for better marketing in the company. Consequently there is an estimation for a budget for further steps as well as estimated revenues. At the close I advise undergoing another audit to crosscheck accuracy of performed changes in the company.
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Desing of marketing strategy of electronic banking service
Mičudová, Martina ; Židó, Ján (referee) ; Chalupský, Vladimír (advisor)
The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the development of the electronic banking services in the bank XY, a.s.. Analytic part of my work deals with the analysis of both customers, and the competition. It also contains the characteristics of Slovak banking market, its strenghts, and weaknesses, opportunities, and threats. Relevant products are classified in the Boston Consulting Group Matrix. The conclusions from the analytic part served as a base for suggestions of optimal marketing mix for the products of electronic banking.
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