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The Real Estate Market Research in the Czech republic
Bartoš, Petr ; Stříteský, Václav (advisor) ; Tahal, Radek (referee)
The thesis deals with the real estate market research in the Czech republic, especially with the residential market. The main objectives are to create a survey about the development of the czech real estate and to identify and to introduce the main czech real estate specifics, to introduce and to compare selected real estate agencies and real estate servers. By using qualitative research there is defined behavior of the Czech people tending to buy or sell the realty. By using quantitative research, specifically by using questionnaire survey, there is examined knowledge of Czech real estate agencies and real estate servers and satisfaction with their services. This thesis also deals with the research of the the real estate perception. The objectives of these surveys are to identify behavior of the buyers and sellers, to identify their perspective and their knowledge of real estate agents. At the conclusion of the thesis there are shown the expert views on the current and future situation on the real estate market.
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Marketing research focused on golf packages and concessionary green fee in Czech Republic
Haberzettl, Pavel ; Vávra, Oldřich (advisor) ; Tahal, Radek (referee)
The aim of this thesis is to analyse current situation on the market with golf packages and similar products, which contain cheaper price of entry to the golf course. Another goal is to find out why Czech golfers do not use this type of product together with accommodation. In theory-methodical part is a description of wide variety of influences affecting consumers during their shopping process, specific attributes of services and historical development of golf in the 20th century in Czech Republic, whose impact is there still present. Practical part contains deeper analysis of results from survey focused on segmentation of Czech golfers and their personal service structure preferences regarding golf packages or similar products. The interpretation of survey results is improved by interviews with managers of golf courses and one hotel, which is offering accommodation together with golf entries to surrounding golf courses. The collected data is compared with the same type of international surveys.
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Audio marketing in Czech Republic
Timanov, Vladimir ; Tahal, Radek (advisor) ; Horová, Olga (referee)
The aim of the work is processing and evaluation of the investment project. The project implies an establishment of the firm in Czech Republic. The branch of the entrepreneurship is sensory marketing or audio-visual marketing. The essence of this field of the marketing is encouragement of sales through the influence on emotional side of the client. Components of the work are market research, analysis of the competitors in this sphere, and the financial plan. As a result, the work will be structured as a business plan and its aim is to respond the question whether there is a sense to introduce the audio-visual marketing at the market of Czech Republic.
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Typology of consumer in the tea market, as a brand characteristic
Kůtová, Karolina ; Tahal, Radek (advisor) ; Tolarová, Marie (referee)
The Bachelor Thesis entitled " Typology of consumer in the tea market, as a brand characteristic" characterizes tea consumers of various brands and their consumer behavior. The thesis is divided into theoretical and practical part. The theoretical part presents the importance of market segmentation, consumer behavior, consumer typology and methodology of marketing research. The practical part focuses on the tea market conditions, including the questionnaire survey with the purpose to describe consumers of the biggest players in the tea market.
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Draft of Marketing Mix for start-up
Olekšáková, Ľubomíra ; Horová, Olga (advisor) ; Tahal, Radek (referee)
Bachelor thesis is focused on the draft of marketing mix for the start-up kitchen studio. The thesis is divided into two parts -- theoretical and practical one. The theoretical part defines the terms -- marketing, marketing mix and its elements. The practical part is focused on the kitchen studio and the business plan is defined. This part also involves the draft of elements of marketing mix -- product, price, distribution and marketing communication. The conclusion includes the SWOT analysis.
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Loyalty program as a tool that increases customer loyalty
Mrvová, Lívia ; Tahal, Radek (advisor) ; Stříteský, Václav (referee)
Diploma thesis deals with the topic of studying loyalty program which is considered as a tool of maintaining and increasing customer loyalty of chosen target group to food chain stores in Slovakia. The target group includes women aged more than 15. The thesis is divided into theoretical and practical part. Theoretical part defines loyalty, loyalty program and its related concepts. Research methodology consisting of qualitative and quantitative components is described in this part as well. Practical part is focused on analysis and evaluation of information obtained from in-depth interviews and questionnaire survey. Aim of the thesis is to find out whether loyalty program influences customer loyalty of the target group in a significant way. Loyalty program Tesco Club Card is used as a representative example. Another objective is to determine what type of loyalty programs consumers prefer.
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Analysis of selected fitness centers and customer satisfaction survey
Dobešová, Michaela ; Tahal, Radek (advisor) ; Koudelka, Jan (referee)
The author applied marketing research methods in order to propose recommendations to improve quality of services and increase customer satisfaction of surveyed fitness centers in Prague. The first part of this thesis is devoted to describing and analyzing the fitness industry in Europe and the Czech Republic. Subsequently, the methodological part explains in detail the chosen methodology of research and customer satisfaction survey, along with the description of the structure of the questionnaire. The practical part presents surveyed fitness centers, along with the marketing research, whose results are analyzed in detail and subsequently included in the SWOT analysis. At the end of this thesis suggestions and recommendations will be work out based on the results of the research project for possible improvements that can fitness centers take into account and incorporate them into their current business strategy.
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Spotřební chování vůči telemarketingu
Kharaishvili, Tinatin ; Stříteský, Václav (advisor) ; Tahal, Radek (referee)
Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.
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Analysis of the loyalty program as a tool for improving customer loyalty of the brand NEXT
Glaserová, Monika ; Tahal, Radek (advisor) ; Papoušková, Šárka (referee)
The diploma thesis analyzes the loyalty program at Next PK Ltd. and is focused on research of the loyalty program of this company. Its aim is to analyze the loyalty program and its perception by the loyalty customers. The thesis is divided into six parts -- an introduction, a part about Next PK s.r.o., a theoretical part, a methodological part, a practical part and a conclusion. The theoretical part consists of characteristic of satisfaction, loyalty and loyalty programs. The methodology section describes the method of investigation and also the methodology for evaluating the research. The practical part consists of a survey among loyalty customers in Next where the goal is to analyze the customers' satisfaction or dissatisfaction. The conclusion contains a summary of the investigation and recommendations regarding functioning of the loyalty program Next.
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Comparison of attitude to loyalty programmes between Czech and English customers
Müllerová, Patricie ; Tahal, Radek (advisor) ; Stříteský, Václav (referee)
This work deals with customer loyalty and loyalty programmes in areas of buying chemist goods, clothing, footwear and groceries. The main objective of this work is to compare the approach of English and Czech customers to loyalty programmes in these areas. The intention of the analysis is to discover whether the approach to loyalty programmes in these two countries varies and what are the major differences. Does using a loyalty programme really affect customer loyalty? Who are more loyal, Czech or English customers? The aim is also to find out how customers use their loyalty programs, what kind of rewards are the most attractive for them and what personal information are they willing to provide when they sign up for loyalty programmes. The analysis also aims to pose these same questions to multi-brand partnership programmes and also mobile applications. This work can therefore benefit companies operating in both Czech and English markets to adapt their loyalty programs to be most effective.
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