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Analysis of the Financing Sport Activities in Jindřichův Hradec
Hunal, Martin ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
This bachelor thesis deals with the financing in the sport industry. The theoretical part of the thesis focuses on typology of sports organizations including all potential sources of their financing with a focus on sponsorship. In the practical part of the thesis is an analysis of financing in sports clubs operating in Jindřichův Hradec who play the highest Czech (in the case of handball it is a Czechoslovak) league. This analysis is the main objective of this bachelor thesis. This analysis is performed by qualitative method, it means it is performed through personal interviews with representatives of sports clubs. Integral part of the practical part of the thesis is an analysis of the grants distribution of the city government Jindřichův Hradec. This analysis is performed through personal interview too. It is an interview with one of the representatives of the city government. The results of this work present a comparison between sports clubs in the possibilities of raising funds for their operations.
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Corporate governance of the Education System Ski Instructors in the Czech Republic
Fulierová, Hana ; Král, Pavel (advisor) ; Nebesář, Cyril (referee)
The problem of my bachelor thesis is problematic of ski instructors educations in Czech Republic. At the begining there are key words, history and first intentions of united rules. Another part is made from skiing institutions, national skiing institution and international skiing institutions. Association of the Professional Ski Instructors and Association of Czech Ski Schools are my primar target in research part. However, part of my Bachelor Thesis is build on public research focus on personal experience, quality and satisfaction with czech skiing schools. When comparing the final results of questionnaires with analysing the content analysis it was confirmed that the association of professional ski teachers is from the instructors point of view more commercial. from a practical view, however, the two organizations have insufficient education for preschool or children clientele. Where the number of clients is rapidly increasing.
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Victory as a Marketing Tool Sports Organizations
Zbožínková, Lucie ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
The aim of the present thesis is to point out how success and failure in sports may affect the marketing strategies of an organisation. I will attempt to describe other factors that may influence a sports organisation both positively and negatively, and suggest how to deal with or avoid potential problems. It is mainly spectators and sponsors who form the target group that is influenced by success and failure in sports. This thesis takes into account all the aspects that are reflected in sports results (as far as team sports are concerned). The empirical part of the thesis presents the handball club TJ Házená Jindřichův Hradec and provides an analysis which concludes that victory is a marketing tool that affects the sponsors' decision-making and attracts new fans.
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The Position of Sport Manager
Fiala, David ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
Positions of a sport manager belongs to the most important functions of current professional sport and seems to be as a crucial issue of organizations' success. Results of the games are formed not only at sport fields but also in head offices of the club by the sport managers whose decisions influencing teams' success or failure. Focused group of sport managers which is incorporated in this bachelor thesis are managers of sport clubs operating in the second highest Czech football and hockey league. Two research questions were defined. The first one is focusing on competences and responsiveness of sport managers. The second research question investigates if the managerial position is often combined with other position (for example coaches). Data were collected thanks online distributed questionnaire. Results of the research describe characteristics (including competencies, responsibilities and daily activities) of sport managers in above mentioned leagues. According to my research, there exist some differences between the job descriptions (combination of activities) of those managers.
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Comparison of the Marketing Communication Mix of profitable and non-profit Sport Organizations
Hanzlová, Eliška ; Král, Pavel (advisor) ; Hajdíková, Taťána (referee)
This thesis is aimed at analyzing the marketing communication mix of the chosen profit and non-profit sports organizations. Based on a thorough analysis and proposing appropriate improvements or recommendations. Partial aim is finding funding sources and uses of funds for the marketing communication mix. Thesis is focused on theoretical knowledge of sports, economy of sports, marketing, marketing communication mix and findings in the field of characteristics profit and non-profit sports organizations. The practical part is focused on analyse of chosen profit and non-profit sports organizations in the Karlovy Vary region. It is a climbing and mountaineering organization or association, offering, brokering and ensuring climbing on indoor and outdoor walls, rock climbing, or other similar outdoor activities. On the basis of a personal interview the current marketing communication mix of organizations was analyzed, including funding sources and proposed improvement measures.
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The Position of Sport Manager
Olšarová, Renata ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
The main focus of this bachelor thesis is to determine the differences in staffing of women and men to managers positions in cycling teams and to determine opinions on the issue of gender. I am describing terms as sport organization, sport manager and gender in this branch. There is qualitative research in which I am determining the main differences between women and men in positions of sport manager and I try to explain why women are filled by little in these positions. Research is executed by semi-structured interviews and analysed by coding and constant comparison. Results should help to owners of sports team during the staffing of sports managers and refer the benefits of women as sports managers.
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Economic Aspects of the Operation of Electric Vehicles - Case Study
Rodáková, Silvia ; Syrovátka, Oldřich (advisor) ; Král, Pavel (referee)
The bachelor thesis is dealing with the matter of electromobility. From the basic rules of how the electromobiles work, advantages and disadvantages, oportunities on the market, government support and perspectives for the future the thesis provides a concrete case study. The motiv for this case study is a considerable difference of the purchase price and costs for maintenance between an electromobile and a car with combustion engine. This case study consists of two sections. In the first part I compare both vehicles from a perspective of an user while the second part focuses on an energetic utility company. I used the basic economic aspects such as Rentability of an Investment, Net Present Value, Cash Flow or Break Even Point.
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Competition in the Electricity Market in Czech Republic
Vataha, Michal ; Král, Pavel (advisor) ; Vopátek, Jiří (referee)
As a topic for this bachelor thesis I have chosen "The Competition in the Electricity Market in the Czech Republic." In my thesis I will deal with the analysis of competition in the electricity market and the analysis of its functioning and its components. The main objective is to collect information and analyze data on basis of which I will carry out the analysis of the elektricity market as a whole as well as the analysis of its operating subjects. Then I will analyse in detail prices, fees and their development. The thesis consists of two parts. In the first part I will present operating subject in the market, market legislation and I will analyse all components of electricity prices. In the conclusion I will draw results and recommendations, based on the analysed information.
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Sponsorship in Volleyball
Fiala, Ondřej ; Král, Pavel (advisor) ; Novák, Michal (referee)
This thesis is devoted to sponsoring youth teams and getting a sponsor. The main objective is the analysis of adult and youth volleyball teams first major league and volleyball leagues in the country. Also solves the problem of searching sponsorship.
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The analysis of management and transparency of non-profit sports organizations in the Olomouc Region
Stejskalová, Lucie ; Král, Pavel (advisor) ; Tripes, Stanislav (referee)
The main goal of this thesis is to analyze the management and transparency of nonprofit nongovernmental organizations focused on physical education and sport. The first part is devoted to theoretical bases, particularly the definition of the nonprofit sector. Also there is described the structure of sources and expenditures. Finally is described transparency in economy of aforementioned NGOs. The practical part focuses on an online survey of transparency and assessment of the amount of publicly available information on non-profit sports clubs. The second part analyzes in detail the management and organizational structure chosen sports clubs.
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