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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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Talk show Uvolněte se, prosím and its political guests (qualitative and quantitative analysis of politicians' attendance in the show)
Svobodová, Ivana ; Jirák, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis "Talk show Uvolněte se, prosím and its political guests (qualitative and quantitative analysis of politicians' attendance in the show)" deals with the topic of convergence of entertainment and politics, hence politics and the media as such. The theoretical part of the thesis deals with the wider context of the issue - presentation of the politicians on television, interconnection of politics and humor, and the role of talk shows in political communication. The theoretical part presents the issue of political celebrities as one of the factors that affect communication between the politicians and the citizens. The practical part deals with the qualitative and quantitative analysis of the political guests' performance in the czech version of American talk shows Uvolněte se, prosím.
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Approach to University and Non-university Media Studies in the Great Britain and Germany
Brejlová, Iva ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
This Master thesis called Approach to university and non-university media studies in the Great Britain and Germany: A comparative study compares the approaches of Great Britain and Germany to tertiary education, which is thematically linked to the media. The thesis shows specific concepts in this field of study in two different environments that have developed under different historical circumstances and as a result of different processes of adoption of media studies as a university subject. The boundaries of this subject are not specifically stated, which provides countries with an opportunity to put their own concept into this subject. This thesis examines tertiary education connected to media institutions of higher education, within individual study programs, in leading professional publications, in the national assessment of educational documents and in approach of multinational organizations. The text defines relevant bodies and syllabi, identifying core competences of graduates of these studies, the processes through which they become experts and educational activities connected to media education. The thesis analyzes differences, expectations and methods in the documents using an in-depth analysis. The core question is whether the approaches of the Great Britain and Germany remain different...
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Selected critical media theory
Říha, Filip ; Jirák, Jan (advisor) ; Hronová, Tereza (referee)
The content of this bachelor thesis is primarily a description of the five selected streams of media criticism. The main aim of this bachelor thesis is a comparison of the various critical theories, based on their basic description, in which the basic thoughts of this stream are always expressed, factografical data of individual thinkers and dominant institutes, which were criticized. This bachelor thesis also provides informative character and the basis for forming opinions about individual critical streams which were described. So a reader during the reading will be summarily informed not only about described critical streams, but at the same time this work provides a description of the most important basic terms which are bound to them. It also provides a view of the problems of the society, which reigned in the society in different contexts, especially in the period of the second half of the 20th and the 21st century. The work offers a review of a mass culture, popular culture, affects of advertising, problems of globalized media, narcissistic society or a sight of feministic critique of media. The work also provides an evaluation of various streams of possible development of critique of media to the future.
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Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage
Procházková, Andrea ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
The diploma thesis titled Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage is focused on the personality and work of the named artist. In the first chapter, I explain the concept of media response and the way it can be researched, in the following parts, there are the already-processed specific analyzes and their results. Using quantitative and qualitative research methods, I examined three selected web portals: idnes.cz, lidovky.cz and novinky.cz. From these sources, I gathered media content that related to the personality and work of Zdeněk Svěrák. From the obtained data, I used quantitative content analysis to determine the frequency of the examined media texts, the area of work they related to, the presence of the journalist's own opinion or evaluation (or the attitude of the editor) and the way in which the work of this well-known artist is viewed. Using qualitative method, I gained information about opinions on the personality of Zdeněk Svěrák and his work from the point of view of the researched media servers, as well as readers and audiences of film and artistic theatrical productions. In the last part, I deal with the qualitative analysis of the interviews with Zdeněk Svěrák, including my own, and for comparison, I find out how this multifaceted artist...
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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Tabloid as a new medial phenomenom in postcomunist countries
Balatková, Tereza ; Köpplová, Barbara (advisor) ; Jirák, Jan (referee)
Diploma thesis "Tabloid media as a new media phenomenon in post communist countries" deals with the tabloid media in comparison with serious media in post communist countries (examples: Poland and Czech Republic). My diploma thesis looks to the tabloid media as a new phenomenon which appeared in this area after the fall of communism. Diploma thesis searches for a historical and social background of the tabloid media with special regard to the middle European region. I chose Czech Republic and Poland as a examples of this region on which I can demonstrate how tabloid media born and developed and how is their situation on the print media market in both countries. First part of every country chapter starts with the historical and social background, which goes from early 18th century until these days. Second part is analytical. This part analysis data of readership and circulation in both countries to find out how is the real position nowadays of main tabloid media on the print media market in both countries. Diploma thesis also offers short content analysis of main tabloid media in Poland and Czech Republic and short graphic analysis of this tabloid media. Everything together putts a complex look to the development and nowadays position of the tabloid media in post communist countries Czech Republic...
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Disruptive media technologies - theories and application to the Czech media environment
Kyjonková, Petra ; Jirák, Jan (advisor) ; Gibarti, Jana (referee)
Rigorous thesis "Disruptive media technologies - theories and application to the Czech media environment" deals with a concept of disruptive technologies, which results from the economical model of creative destruction made by founder of innovation theories Joseph Alois Schumpter. Although he had described adverse impact on present market structure at the beginning of 20th century, media studies revealed them lately, precisely in the year 1995 in an economical model of another economist Clayton Christensen. In the late 20th century, with the evolution of the internet, first studies based on media corporations' trade model have investigate disruptive impact of new communication channels on the older ones. This rigorous thesis transmits these analyses onto Czech media environment, which is still strongly affected by the transformation process started 20 years ago. It illustrates the influence of the whole transmutation on the innovation process and the reason why it is so necessary to examine it separately for all Post-communist countries. This work then discusses the impact of internet as a new sort of media on the market, especially analyzing the symbiosis of the internet version and the printed version of the Lidové noviny journal, and unfolds the weak points and the potentials of this co-existence, not...
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