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Marketing mix of dance school Easy dance 2000 Nymburk
Knytlová, Radka ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing mix of dance school Easy dance 2000 Nymburk Objectives: Based on analysis of current marketing mix propose specific adjustments to the various instruments of the mix. Analysis of the marketing mix includes a description and research. Methods: For description of the marketing mix is used two qualitative methods - participant observation and informal conversation. The survey was conducted quantitative method - written questioning. As part of this questioning were conducted three investigations corresponding division of the research group. Results: Marketing mix of dance school was evaluated very positively by members of the school and parents. Respondents are satisfied with product which includes dance styles, participation in competitions and training camps. Price is adequate. Most respondents got the reference of the dance school from their friends or acquaintances. Deliberate promotional methods were ineffective. 75 % of respondents use internet communication (website and Facebook). Respondents say that the type of communication is out of date. Respondents are satisfied with dance instructors even though they are screaming and they are strict. Parents are not always informed in advance. Develop improvement proposal apply to all marketing mix. Leaders of dance school can through...
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Marketing plan of fitness Natálie in Český Brod
Hanzlík, Tomáš ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing plan of fitness Natalie in Český Brod Objectives: The aim of this bachelor work is based on analysis of marketing plan, which was applied in 2014, to suggest adjustment of marketing plan for 2015 and 2016. Methods: In bachelor thesis was used qualitative research methods. Particularly it involves about depth interview with manager of fitness and two regular clients of fitness Natalie. Next research methods were unstructured observation of marketing mix and analysis of documents. Results: One of most significant results of competition analysis is discovery that fitness Natalie, in comparison with other fitness centers in Český Brod and its near surroundings, promotes most intensively its services. Most significant Natalia's opportunities are lower interest of young people in competitive fitness centers in Český Brod and its near surroundings. Most significant Natalia's strength is amount of opening hours during week. Between most important adjustments of fitness Natalia's marketing plan belong creation weekly schedule of fitness services, reduction amount of fitness machines and creations of rest zones. Keywords: Marketing mix, product, competition, fitness services
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Corporate Identity of th Czech Olympic Committee
Čmucha, Jiří ; Voráček, Josef (advisor) ; Waic, Marek (referee)
Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...
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Analysis of the ice hockey stadium in Mělník and the proposal of marketing plan
Krejsa, Jiří ; Flemr, Libor (advisor) ; Voráček, Josef (referee)
Title: Analysis of the ice hockey stadium in Mělník and the proposal of marketing plan Objectives: The aim of this work is to elaborate analyzes of the state of the ice hockey stadium in Melnik and to create a proposal of a marketing plan for the stadium. The plan should serve to a more efficient functioning of the entire ice rink in the following years. Methods: The work analyzes years 2011-2013 where it focuses on the utilization of the ice surface, public skating hours and skating schools and analysis revenues and expenditures in the same period. Interviewing visitors, and competitive analysis of stadiums around Melnik were carried out. All values obtained from analyzes were subsequently compared with the national average values obtained from KPMG research. Results: The analyses identified the potential in greater efficiency of utilization of the ice surface and rental of advertising space. When comparing public financing is Melnik's stadium to the national average in the same size cities it turns out that Melnik's stadium is underfunded. The whole proposal of the marketing plan was compiled into 4 main sections aimed at attracting potential sponsors, increased use of ice rinks in the months of September to March, an increase in attendance of public skating and skating schools in the same...
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Marketing research of the participant's satisfaction European Company Sport Games 2013 in Prague
Švec, Jakub ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing research of the participant's satisfaction European Company Sport Games 2013 in Prague Objectives: Finding out the participant's satisfaction with European Company Sport Games 2013 in Prague. On the basis of results will be done evaluation and will be proposed possibilities for improvement. Methods: In work uses quantitative marketing research. For the primary data collection from participants of European Company Sport Games in Prague is used electronic questioning. Results: All results are in the practical part. The results are in the graphs and tables and they are described in detail. The participants were generally satisfied with the event, the most with the flooding communication and accommodation. On the other side were dissatisfied with the event at Meeting Point. The research also find out at which sport facilities were the biggest organization and technical problems. At the end part is written the proposal and recommendation for improvement. Keywords: Marketing, marketing research, participant's satisfaction, sport, European Company Sport Games, ECSG.
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The marketing plan of Trinity Fitness
Větříček, Adam ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: THE MARKETING PLAN OF TRINITY FITNESS Goals: Carry out situational analysis of Trinity fitness by using a secondary data. Based on this to design a marketing plan that will help consolidate Trinity fitness market position. Method: In this bachelor thesis has been used document analysis, Porter five forces model, portfolio BCG matrix, PEST analysis, SWOT analysis and construction of grid. Results: Result is marketing plan of Trinity fitness for the year 2015 containing all the essentials. The thesis can serve as template when creating a marketing plan for sports services or can be used in the practice by Trinity fitness. Key words: Sports services, marketing, situational analysis, marketing plan
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Public Relations tools and activities of ice-hockey team HKM Zvolen
Macejková, Deana ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Public Relations tools and activities of ice-hockey team HKM Zvolen Goals: The objective is to analyze and appraise Public Relations tools and activities of ice- hockey club HKM Zvolen which are aimed at target group of fans. As a follow-up to the executed analysis and appraisal other possible solutions of effective communication with fans, that would lead to improvement of club's name, increasing its popularity among the public and mainly enlargement of fans basement connected with higher fans attendance of home games, will be suggested. Methods: The determinated objective is achieved by using analysis of documents and texts followed by descriptive analysis which were the base for creating summary of Public Relations tools and activities towards fans basement of ice-hockey club HKM Zvolen. To gain more detail information, which is not accessible to the public, cooperation with club's management in form of interview was very helpful. Results: The result of this paper is elaborated analysis and summary of PR communication of ice-hockey club HKM Zvolen with its fans during the previous season 2013/2014. On the basis of findings fan relations plan for long-term part of league for coming season 2014/2015 has been created. Fan relations plan was presented in front of management of ice-hockey...
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Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad
Válková, Zuzana ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad Goals: This thesis deals with the problematic of management in sports karate organizations in selected European countries. The aim is to give suggestions for management improvement in selected organizations. The suggestions will be based on an analysis of managerial functions and subsequent comparison of Czech and foreign organizations. Methods: For this thesis I used the methods of structured non-standardized interview, descriptive analysis, SWOT analysis and comparison. Results: The results of the thesis are proposals for implementation in problematic parts of each organization. The changes are proposed in managerial functions of planning, organizing and staffing and improvement of sponsorship and promotional activities. Keywords: Management, Managerial functions, Sports organization, Marketing, Sponsorship, Comparison, Karate
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Public opinion research of visitors of the Olympic Park Sochi - Letna 2014
Zbořilová, Veronika ; Voráček, Josef (advisor) ; Kolář, František (referee)
6 Abstract Title: Public opinion research of visitors of the Olympic Park Sochi - Letna 2014 Goal: To evaluate the importance of the Olympic Park Sochi - Letna 2014 based on public opinion of visitors. To propose conceptual improvements for the following Olympic parks during the Summer and the Winter Olympic Games. Methods: Quantitative questionnaire was used as the main method to determine public opinion. Qualitative in-depth interview with representatives of sports institutions and analysis of documents from internal resources served as a secondary analysis. Results: The Olympic Park Sochi - Letna 2014 was visited mainly by sport active people from Prague and Central Bohemia. Most of them were satisfied with the concept of the park and they would visit this kind of park in the next years, for which they would recommend bigger capacity and fitting refreshments. People came to the park to play sports and to try lesser known sports. They think that the concept of Olympic park would help to motivate public to practise sports. Key words: Public opinion, sport and population, Olympic Park Sochi - Letna 2014, Winter Olympic Games
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PUMA branding
Lečková, Veronika ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: PUMA branding Objective: The aim of diploma thesis is to get improvement proposal which could be used for further building of PUMA brand. The research will be carried out on two samples of respondents. The first sample will be Generation Y which is defined by Bergh (2012). A second sample of respondents are employees of the company PUMA. Methods: The entire thesis is focused and based on standardized method of the brand personality from J. L. Aaker (1997), adapted by the authors Geuens, Weijters and de Wulf (2009). Statistical functions such as: arithmetic mean, mode, skewness, kurtosis and standard deviation will be used for the interpretation of the outcomes. The results will be processed in order to intensify the development of PUMA brand. Results: Based on the research results, the brand personality of sports brand PUMA can be described by the dimension Activity. The brand personality of PUMA is active, stable and dynamic. This result was agreed by both groups of respondents, as Generation Y, and employees of the company PUMA. Keywords: branding, brand management, sports brand, corporate PUMA, marketing research
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