|
|
Marketing malé firmy ve vybraném segmentu
Zajfertová, Alena ; Štědroň, Bohumír (advisor) ; Šubrt, Vít (referee)
The purpose of this thesis is to analyse the marketing of a small enterprise, and it's position and importance on the market. It will also include an analysis of the informational and financial support of the EU. For the practical part there was chosen a small enterprise Nana Vogue, which is specialised in luxurious clothing.
|
|
|
Personal marketing
Hrádková, Eva ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
The aim of this work is to form material that sums up some basic requierements demanded from persons aplying for a job. Following text will be written to provide useful advice and information to be highly successful in our seeking process. This work is devided into two parts. Teoretical and practical. In the teoretical part some patterns occuring in the labour market will be presented. Also some important documents needed for job application will be discussed. I will mention self-presentation and required competence. It the practical part there will be a research carried out. This research will deal with ten personal placement services, that operate in the czech labour market currently. I will perform as a job aplicant.
|
|
|
Marketing and protection of personal data
Koudelová, Eliška ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This work deals with the protection of personal data in marketing and explains the important terms relating to this issue. Main focus is on internet, the possibilities of personal data´s threat associated with its use and the emphasis on the protective equipment. The first part of work is characterized by the Act no. 101/2000 coll. on the protection of personal data and explamination of basic terms (personal data, data subjects, processor etc.). It does not miss the list of legislative provisions protecting personal data in the Czech Republic. The second part deals with the European Union´s legislative. The third part is shortly devoted to international marketing. The fourth part includes internet´s marketing and the possibilities of personal data´s threat. It also includes the practical examples of threat and the preventatives.
|
|
| |
|
| |
|
|
Analysis of marketing strategy of currency exchange company
Hladík, Miroslav ; Štědroň, Bohumír (advisor) ; Kozler, Miloslav (referee)
The bachelor thesis discusses issue of exchange offices in the centre of Prague. The writer defines types of companies as well as types of their customers. Upon examples of several exchange offices analyze their marketing behaviour in the past, present and possible future. Analyse strategies of companies in gain of clients and product promotion. The writer also refers to some unfair practices of exchange offices and possible solution even in the change of legislature.
|
|
| |
|
|
Electronic signature and První certifikační autorita
Suková, Lenka ; Toman, Prokop (advisor) ; Štědroň, Bohumír (referee)
This bachelor thesis deals with electronic signature and První certifikační autorita. The theoretical part is aimed at the definition of electronic signature, refers to its advantages and drawbacks and the principles of symmetric and asymmetric cryptology, on which electronic signature is based. It also describes the development of legislation governing electronic signature and provides definitions of selected concepts - certification authority and certificate. The second part deals with the companyPrvní certifikační autorita, one of the only three accredited providers of certification services in the Czech Republic. It contains an introduction of the company, its services, statistics of the Czech certificate market and statistics of the company's issued certificates. Next chapter describes the acquisition process of qualified certificate at První certifikační autorita, an assessment of the service and proposals for its improvement.
|
|
|
The marketing strategies of the Apple company
Preněk, Tomáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The main goal of this thesis is a definition of marketing goals and strategies of the Apple company on the basis of the complex positional analysis, whose output is the SWOT analysis. For purpose of using theoretical knowledge in praxis one part is devoted to the marketing instruments, which are used by the analyzed company. This part leads to analysis of the company's marketing mix of one of the product made by Apple. This thesis includes also results of the market research which was focused at the consumer reception of the brand Apple.
|
|
|
Event marketing
Nováková, Jana ; Štědroň, Bohumír (advisor) ; Kozler, Miloslav (referee)
This document deals with event marketing -- marketing based on interconnection of experience (emotions) and certain marketing information. The reader is aware of the term "event marketing" and its inclusion into the communication mix of company. Further part deals with the main principles of event marketing and also its implementation into the company strategy. The practical part is devoted to particular stadiums of making an event. At the end document describes the methods how to get know-how.
|
guest ::
