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Management of Prague Minifootball Asociation
Doležel, Jiří ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: MANAGEMENT OF PRAGUE MINIFOOTBALL ASOCIATION Objectives: Main objective of the thesis is generation of suggestions for improvement of PSMF. Secondary objectives of the thesis are development of strategic plan and an action plan for its attainment; establishment of organisation goals, generation of proposal for amendment of the charter or other organisation documents; analysis of various aspects of association management. Methods: The thesis utilises methods of document analysis, observation and unstructured interview. Following documents were selected for analysis: charter, propositions for Hanspaulska league, competition and disciplinary rules. The observation refers to STDK and secretariat. A total of two interviews were conducted with the chairman of the executive committee Karel Filip. Results: As a result of the analyses, problems were identified in the areas of planning, organisational structure and marketing. A strategic plan was developed along with suggestions for changes in management positions. The findings along with this thesis will be presented to the chairman of PSMF, Karel Filip, who can together with the executive committee deal with them. Key words: Prague Minifotbal Association, Management, Sequential functions of management, Nonprofit sports organization
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Financial analysis of German and Italian Football League Clubs and their comparison
Krejčová, Lucie ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Financial analysis of German and Italian Football League Clubs and their comparison Objectives: The aim of this work is to find out the financial situation of chosen football clubs playing German and Italian League and compare them. Methods: In this thesis was used a method of analysis of financial document for getting the required data. At these data was applied creditworthy and bankruptcy models as one of financial analysis methods. Because of the possibility of comparison, the data were monitored in four consecutive years. Results: Application of bankruptcy and creditworthy models has brought many new results for selected German and Italian football clubs. Most of them would have to leave the current competitive business environment. But the environment of sport industry is very specific and clubs despite the unhealthy economy kept alive. The only exception is the economic situation of Bayern Munich. Not only excels in sports results, but also in this analysis, it is the only club where we can talk about "financial health". Keywords: creditworthy and bankruptcy models, Football Leagues, German, Italy
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Marketing communications of the Driving Academy Co.
Pařízek, Tomáš ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing communications of Driving Academy Co. Goal: This thesis aims to present marketing communications of Driving Academy, Inc., summarize used communications tools and propose plan of marketing communications for 2016. Methods: For the collection of information was used qualitative research in the form of descriptive case study. The study consists of qualitative interviews, analysis of texts and documents. Results: The result of this work is plan of marketing communications for 2016. Work will be granted to Driving Academy. Keywords: Marketing communications, communications mix, qualitative research, driving the car
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Organizational structure of HC Sparta Praha
Pázlerová, Veronika ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title: Organizational structure of HC Sparta Praha Objectives: The aim of this study is to analyze organizational structures of hockey club HC Sparta Praha. Methods: To obtain the data were used qualitative research methods. It is a method of case study. Results: The team has a highly specialized organizational structure with high centralization and clearly defines the competencies of the emmployees. The club has also standardized procedures for developing players squad. At this moment the structure for Czech ice hockey extraleague is fully sufficient. Keywords: Analysis, management, Ice Hockey, Czech extraleague, recommendations
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Products' offer of the Praga Kart Team for partners
Hájek, Patrik ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Products' offer of the Praga Kart Team for partners Objective of the thesis: Objective of this thesis was to review the current offer of Praga Kart Team for its partners, to create proposal to improve this offer and to propose sponsorship packages. Methods: In the thesis have been used case study and involved observation. Furthermore, to obtain the necessary information, interviews with manager of the team and with representative of one of current sponsors have been made. To supplement this information has been chosen written questioning with current partners. Outcomes: The lack of any offer for partners causes a loss of the potential partners right from the beginning. Creating of new offer, together with proposing of sponsorship packages, may facilitate the work with finding new partners. It is important that the team leadership deals with sponsorship issue more and that organizing of a ride in kart was included in the offer for partners, because many partners are missing it in current offer. Key words: Sponsorship, sponsorship package, sports advertisement
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Innovation of product offer for travel agency Europani-tour
Gerasimenko, Elizaveta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Innovation of product offer for travel agency Europani-tour. Project goals: The main objective of this bachelor thesis is to create the own model trips with sport focus for the company Europani-tour. Method: In my thesis I used descriptive case study using a document monitoring and qualitative interview. Results: I created a new product - seven trips with sport focus for the travel agency Europani- tour. Before fulfillment of the main objective I have done a situational analysis of sport activities, explored an offer of the other travel agencies and tour operators, and explored a demand through interview. Key words: sport, trip, tourism, marketing mix
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Facebook marketing communication of Prague City Golf Club
Karas, Josef ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Facebook marketing communication of Prague City Golf Club Objectives: The main objective of this thesis is to create a communication strategy on Facebook for golf club Prague City Golf. It defined the main features of social networks, especially Facebook, as well as the basic rules for the use of Facebook as a communication mix within the marketing strategy of the club. The proposed strategy is based on analysis of the course, which created new subjects of communication and analysis of last year's campaign on Facebook that measured the effectivity of communication. Methods: The method of monitoring was chosen for the evaluation of data from the course and the Facebook profile. Results: The result is the drafting of communication strategy, which is divided into three periods. The expansion of members is going to be the main communication by the beginning of the season. Primary products are current offers of membership and its benefits. The promotion of the course and training areas will be communicated during the main season. Secondary communication will deal with PR and image building. The end of the season will focus once again on the expansion of members for the upcoming year and current fee offers. Keywords: Marketing communication, social network, Facebook
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The participation of professional athletes in TV advertisement in the Czech Republic
Bernardová, Martina ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The participation of professional athletes in TV advertisement in the Czech Republic Objectives: The main objective of this bachelor thesis is to explore the perception and opinions of a selected group of consumers on the participation of the current as well as former professional athletes in TV advertisement. This research has been conducted by using qualitative methods of marketing research. Methods: This bachelor thesis is using three interdependent qualitative methods. The first of these methods is an in-depth interview based on a narrative followed by a group discussion. This form of research included a sample of 7 respondents who were members of the Y generation. The last method was an in-depth interview based on open-ended questions conducted with athletes who have already participated in TV advertisement. Results: The outcome of this research suggests that generation Y respondents positively accept participation of professional athletes in TV advertisement. These respondents appreciate the mutual connection between professional athletes and advertised products, robust marketing campaign as well as solid presentation of the professional athlete in front of TV cameras. Keywords: marketing communication, advertisement, communication media, sports celebrity
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The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players
Novotná, Alžběta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Topic: The proposal to promote ultimate frisbee in the Czech Republic aimed at increasing the number of active female players Objectives: The main objective of this thesis is to design a communication strategy that will lead to the expansion of women's ultimate frisbee membership base in the Czech Republic. Methods: In this thesis a qualitative method as an interview or personal interviewing and quantitative method in the form of secondary data analysis are used. The simple purposive sampling method was used to determine the sample of respondents. Results: The results of the work are based on an analysis of secondary data, interview with the chairman of the association and personal interviewing of 30 players ultimate frisbee and it leads to the formation of four proposals for communication ČALD. Key words: Czech Assosiation of flying disc, World Flying Disc Federation, marketing communication strategy, marketing communication, non-traditional sports games
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Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad
Válková, Zuzana ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Management Comparison of JKA Sports Karate Association in the Czech Republic and Abroad Goals: This thesis deals with the problematic of management in sports karate organizations in selected European countries. The aim is to give suggestions for management improvement in selected organizations. The suggestions will be based on an analysis of managerial functions and subsequent comparison of Czech and foreign organizations. Methods: For this thesis I used the methods of structured non-standardized interview, descriptive analysis, SWOT analysis and comparison. Results: The results of the thesis are proposals for implementation in problematic parts of each organization. The changes are proposed in managerial functions of planning, organizing and staffing and improvement of sponsorship and promotional activities. Keywords: Management, Managerial functions, Sports organization, Karate, Marketing, Sponsorship, Comparison
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