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The Asian First-Tier and Second-Tier Newly Industrialized Countries Comparison
Pavlů, Zuzana ; Pavlík, Petr (advisor) ; Nováková, Jana (referee)
The bachelor thesis "The Asian First-Tier and Second-Tier Newly Industrialized Countries Comparison" maps the development of Asian NIEs from the beginning of their miracle growth till nowadays, however the peculiar attention is paid to the pre-crisis period till 1997. During this period these countries made signigicant structural changes inside their economies. The emphasis is then put on their outstanding export orientation. Space is given to introduction of particular countries in demographic, geographic and some other indicators in order to provide wider illustration of them, as well as to basic outline of the problem. The objective of the thesis is to provide common features or disparities between two Asian generations as well as between countries of each generation itself.
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Economic relations of the Czech republic with African countries
Kollárová, Monika ; Pavlík, Petr (advisor) ; Nováková, Jana (referee)
The main objective of this bachelor thesis is the evaluation of trade relations between the Czech republic and African countries. Trends in the trade of goods compare the period before the accession of the Czech republic into the European Union with the period afterwards. One separate chapter is dedicated to the most significant partners of the Czech republic in northern and sub-Saharan Africa. The last chapter approaches the Czech development aid as one of the forms of mutual cooperation.
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Event marketing
Nováková, Jana ; Štědroň, Bohumír (advisor) ; Kozler, Miloslav (referee)
This document deals with event marketing -- marketing based on interconnection of experience (emotions) and certain marketing information. The reader is aware of the term "event marketing" and its inclusion into the communication mix of company. Further part deals with the main principles of event marketing and also its implementation into the company strategy. The practical part is devoted to particular stadiums of making an event. At the end document describes the methods how to get know-how.
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The Application of Marketing Management in CK SANTINI Tour
Vábková, Markéta ; Ezrová, Hana (advisor) ; Nováková, Jana (referee)
Thesis discusses the aplication of marketing activities within the marketing management in a small travel agency SANTINI Tour. The first part of the work is intent on the formulation of basic theoretical background. Marketing and process of marketing management is described below with regard to the specific product - services in tourism. In the second part of the work there is briefly described the selected travel agency - SANTINI Tour. The process of marketing management is applied to this travel agency. The main part is focused on analyzing the process of marketing management in CK SANTINI Tour. It is expected, there is not whole spektrum of processes that have been described in theory in so small travel agency. The owner adapted this system during the years to their own needs. At the end of this thesis, there is suggested several proposals, which solved the most serious embarrassment in the process of marketing management in CA SANTINI Tour. The clear and distinct strategy is completely missing. The product is unchanged for a long time. So it does not reflect the new requirements of customers. The absence of control is the major deficiency. Because of that, the travel agency does not have valuable feedback.
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Rent seeking in Sugar policy EU
Nováková, Jana ; Munzi, Tomáš (advisor) ; Zajíček, Miroslav (referee)
The aim of my bachelor's work is an analysis of acquiring allowance by agronomists on the land of the European Union, particularly in the sugar politics of EU. In the theoretical part I am going to focus on defining notions of the group of the interest, acquiring allowance from the view of the school of public choice and I will not omit the effective instrument of all interest groups -- lobbing. At the beginning of the analytical part, I intend to describe the history of sugar politics in EU and the Czech Republic. In detail, I will investigate individual options of rent-seeking by agronomists on the distorted European sugar market, which entail consequences of the loss of effectivity and have a considerably negative influence on consumers and developing countries. Partially, I will also touch on the ongoing reform of sugar politics, which has not met the requirements of the European Union so far. In conclusion, on the grounds of the above described analysis, I would like to assess the sugar politics as a whole.
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Business valuation of the company T-Mobile Czech Republic a.s.
Nováková, Jana ; Maříková, Pavla (advisor) ; Klausová, Jitka (referee)
The main goal of my diploma thesis is to determine a market value of the company T-Mobile Czech Republic a.s. The thesis is divided into the following parts: strategic analysis, financial analysis, value divers, financial plan and final valuation. Partial tasks are being solved in the individual parts of the paper, which are the following: determination of relevant market and analysis of its future development, evaluation of the company's financial health, elaboration of its financial plan and final business valuation.
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Business plan of private créche
Němečková, Klára ; Svobodová, Ivana (advisor) ; Nováková, Jana (referee)
My work judges the business plan of private créche for children to free years old. The first part of my work mens revers with business plan, with its requirements, with its containt and with requirements for establishment of company in this sector. Practical part concretes business plan and judges its chance for a success.
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