|
|
Dependence of the position of teams in the FIFA rankings on the achievements in top tournaments
Kotrba, Lukáš ; Šíma, Jan (advisor) ; Omcirk, Vilém (referee)
Title: Dependence of the position of teams in the FIFA rankings on the achievements in top tournaments Objectives: The aim of this work is determining dependency team standings in the FIFA rankings on the achievements in top tournaments. This is the World Cup in 1998, 2002, 2006, 2010 and 2014. Methods: In my thesis I used a method of regression and correlation analysis, correlation coefficient and regression straight line. Results: All results are presented in the analytical part of the work. It was found dependency between the observed data and an increasing trend. The biggest dependence was at the World Cup 2014, which reached high levels. The smallest was at the World Cup 1998 and 2002, where the results reached below average. Keywords: Football, FIFA, FIFA World rankings, FIFA World Cup, correlation analysis, regression analysis, correlation coefficient, regression straight line
|
|
|
Marketing mix of Czech Taekwon-Do ITF Federation
Štochl, Michal ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study
|
|
|
The analysis of HERVIS Sport a móda, s. r. o marketing mix
Krajčovič, Tomáš ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: The analysis of Hervis Sport a móda, s. r. o marketing mix. Objectives: The aim of this bachelor thesis is to analyse current marketing mix of the company and according to selected research methods identify its adjustments, which would lead to optimization of company performance and its profit, increase service quality and better communication with potential customers. Methods: The marketing mix analysis is performed using quantitative marketing research. The basis collection of methods used in the thesis is situation analysis to understand the organization's external and internal environment. Results: The results of research indicated that company Hervis Sport a móda, s. r. o. didn't hold a favorable position due to competition. Selected research methods allowed me to collect sufficient number of required information and subsequently propose measures for each marketing mix category. Keywords: marketing, promotion, marketing mix, situation analysis, recommendation, SWOT analysis
|
|
|
Identification of brand personality of international sports event Ice Hockey World Championship
Višněvský, Andrej ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Identification of brand personality of international sports event Ice Hockey World Championship Objectives: To identify with the aid of method for measuring brand personality the attributes apposite for brand Ice Hockey World Championship across the Prague population. Methods: After the literature regarding to brand personality has been perused the standardized method for measuring brand personality according to Geuens, Weijters, De Wulf (2009) has been chosen. Subsequently the method has been modified according to recommendations of Jana Petráčková (2012). These recommendations improve the measurement of the brands of international sports events. Results: The brand Ice Hockey World Championship is the most given a true picture of dimensions such as responsibility, activeness and emotionality. This international sport event stands mostly characterized as stable, active and trustworthy. On the other hand the least characteristic dimensions were tenaciousness and distinctiveness while the least typical attribute was brave. Keywords: brand personality, marketing research, international sports events, Ice Hockey World Championship
|
|
|
Marketing communications of Prague International Marathon Co., Ltd's Junior marathon
Kohoutová, Petra ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communications of Prague International Marathon Co., Ltd's Junior marathon. Goal The goal of this work is a description and an evaluation of marketing communications of Prague International Marathon's Junior marathon and a proposal for an improvement of these communications. Methods: Research method used in this paper is a qualitative method - descriptive case study, which was made according to an analysis of documents and text and a qualitative interview. Results: The outcome of this paper are several suggestions on how to improve marketing communications. These suggestions were made based on the evaluation of the current communications. Keywords: marketing, communication mix, promotion, running event
|
|
|
Marketing mix of Bohemians Praha 1905 and proposals for its improvement
Horák, Lubomír ; Procházka, Jan (advisor) ; Omcirk, Vilém (referee)
Title: Marketing mix of Bohemians Praha 1905 and proposals for its improvement Targets: Overall evaluation of individual components of the marketing mix club Bohemians Praha 1905, on the basis of documents subsequently propose concrete solutions to help improve current marketing mix that will lead to more satisfied fans. Methods: To obtain information about the current marketing mix is used structured interview. Satisfaction surveys of fans Bohemians Praha 1905 current marketing mix is done through electronic polling. For the analysis of the current marketing mix is used in the case study. Analysis of conditions is examined through PEST analysis, Porter's model of five forces and subsequently is applying SWOT analysis. Results: Through the study of the marketing mix Bohemians Praha 1905 were found deficiencies. As the biggest problem seems to be lack of parking for visitors football game, which was close to the stadium. Another important deficiency in the provision of services is poor state of toilets in the stadium. Keywords: marketing mix, marketing, sports marketing, Bohemians Praha 1905
|
|
|
Marketing innovation of Squash Sport
Jerieová, Berenika ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Marketing innovation of Squash Sport Objectives: The aim of this thesis is to compare the current situation of two sports facilities, which were established at the same time and based on a similar concept. The objective is to propose measures to improve the situation of the less successful sports facility. Methods: In this thesis was used comparative analysis based on previous observation. Results: The results are presented in tables. The overall comparison revealed the main differences between compared facilities. These findings were used for the less prosperous facility improvement suggestions as follows. Keywords: sports facilities, marketing mix, comparative analysis
|
|
|
Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011
Omcirk, Vilém ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the participants' satisfaction European Week of Women in the years 2009 - 2011. Goals: Presentation and interpretation of results of marketing research in the years 2009 - 2011, test hypotheses, recommendations for event organizators according to obtained results. Method: Quantitative research in the years 2009 - 2011, written questioning, analysis of costumer satisfaction. Results: Particular discoveries are presented in practical part of the work, verify predetermined hypotheses, they are important source of information for event organizators and reflect the evolution of participants' satisfaction in the years 2009 - 2011. Key words: marketing, marketing mix, marketing research, customer satisfaction, sports management, sports marketing.
|
|
| |
|
|
The Use of Marketing in the Work of the Teaching Staff
Omcirk, Vilém ; Hesková, Marie (advisor) ; RUDA, Tomáš (referee)
The main subject of this thesis is the area of marketing in the field of educational institutions. The first part of the thesis is focused on the theoretical foundations of marketing, marketing services with specifics of marketing of educational institutions, marketing research, marketing management with the specifics of educational institutions and marketing communication. The operative part deals with the implementation of marketing research, analysis marketing communication and realization of strategic analysis of the educational institution. On this base, then proposes the use of marketing in the work of the teaching staff.
|
guest ::
