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Possibilities of utilising cultural potential of city Znojmo
Dohnalová, Aneta ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This thesis describes and assesses possibilities of a better utilization of historical, artistic and social attractions of city Znojmo with emphasis on heritage tourism. It assesses possibilities of development of city Znojmo on basis of interviews with local artists, list of local attractions and the current plans of city development. Furthermore, it uses these information to point out current flaws and proposes solutions in order to improve city development. The main sources of information for this thesis are interviews with local people and own findings beside literature survey.
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Use of bike potencial of Prague and its suburbs, business plan
Janáč, Pavel ; Tyslová, Irena (advisor) ; Svobodová, Ivana (referee)
Diploma thesis called Use of bike potencial of Prague and its suburbs, business plan is based on idea to implement these information in reality and launch it as soon as possible. Its task is to research the theoretical literature on leisure activities and their socio-cultural and economic context with accent on domestic and foreign tourists. Integral part is of course theoretical proces of making this kind of business plan according on the type of organization and its targets supplemented by practical examples similiar companies making business in this area. Thesis also contains industry, area and also closer idea specifications. One of the main resources is already operating company in this area called BIKO which concentrates its efforts mainly on foreign tourists.
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Pop-up projects
Toncarová, Petra ; Tyslová, Irena (advisor) ; Černá, Jitka (referee)
This diploma thesis deals with pop up phenomenon. The pop up stands for projects that are intentionally created for short period of time which try to liven up the urban space and to animate a cultural and social activities. The pop up projects are nowadays also perceived as an effective mean of marketing communication. The aim of the thesis is to map projects occurring in the Czech Republic area to analyze management specifics of such projects and to define based on the used methods their benefits.
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Local food and gastronomic traditions as a support tool of the regional economy
Bláhová, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The thesis deals with local food and gastronomic traditions, which are one of the most important aspects of promoting tourism in the regions. In the theoretical part of the thesis are clarified selected terms of culinary tourism and gastronomy, further the term of economic localization is explained in general and in relation to regional food, while this section maps the specific forms of support for local food in the Czech Republic. The practical part focuses on the analysis of specific gastronomic project: Ochutnejte Moravu, which focuses on regional Moravian cuisine and supports the promotion of regional food production by organizing of cultural events. The results are summarized in the final evaluation of economic impact of regional gastronomy consequently is proposed harness the potential of regional products in the renewal of local traditions.
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City Cards as a Tool of Public Administration and Policy of Tourism
Škardová, Lucie ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis focuses on city cards. The thesis examines two kinds of cards -- city cards for residents which are a tool of public administration and city cards for tourists which are tool of policy of tourism. Implementation of these cards has increasing trend in recent years. We can observe a growing demand especially for cards for tourists. This thesis is devoted to card's description and usability. The thesis deals with a specific example of experience/tourist card - Taborcard. It is dedicated to its creation and its functioning.
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Destination Management of Cultural Tourism in Vysočina Region
Fischerová, Kristýna ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.
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Consumerism in Culture
Rozvoralová, Michaela ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
Master's thesis deals with consumerism in culture. Thesis analyzes cultural institutions and the way they are influenced by consumer society and the requirements of the general public -- the masses. The first part defines the term of culture, consumerism and consumer society. Next part discuss Culture in meaning of Art and permeation of consumerism into the selected domain of culture -- theaters, cultural centers and museums (art galleries). The final part of thesis demonstrates the influence of spectators and visitors to the specific selected representatives of Brno's cultural scene. The survey was conducted through interviews with representatives of Reduta Theater, theater for children Polárka Theater, Cultural Center Semilasso and Wannieck Gallery, currently renamed Richard Adam Gallery.
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Písek Malt house - A study on economical usage of industrial architecture
Žižková, Klára ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This Bachelor Thesis focuses on the issue of economic use of industrial buildings. Having defined industrial architecture theoretically, specific aspects of its historic preservation are mentioned. This thesis analyses approach to protection and conversion of industrial monuments in the Czech Republic, reasons for renewal of industrial constructions, and ways of their new employment. The practical part examines an industrial building, Malt house in the city of Písek particularly, which nowadays serves as a seat of a cultural organisation. This Thesis researches the history of the building and its original use, and the course of its reconstruction for the purpose of new use. Moreover, besides financial burden of the conversion, its profit for local citizens in social and economic terms is assessed, and further renewal of the Malt house, which is currently employed only from one third, is considered.
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Destination management of Zbraslav
Dáňová, Kateřina ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of bachelor's thesis is an evaluation of destination management in a tourist destination Zbraslav.The theoretical part includes main definitions of management of destination, marketing of destination and tourism. The findings will be used to assess the destination Zbraslav. Evaluation will be realized by analyzing the internal and external enviroment and through the destination survey. If it will be determined that the destination management of Zbraslav is insufficient and that the destination does not use its maximum potential, I will propose several recommendations that should contribute to the development of the tourist destination.
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