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Customer satisfaction with offer of services of golf courses in Prague and in Liberec region
Šíma, Martin ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Customer satisfaction with offer of services of golf courses in Prague and in Liberec region Objectives: The Diploma Thesis aims to make a survey of satisfaction and expectations of golf course customers in Liberec region and in the capital city Prague and to compare those regions. Customer satisfaction will be measured by means of questionnaires where each player of each golf course will compare real perceived qualities of a golf course with generally expected qualities. Based on the data obtained, the analysis of values will be carried on, such as golf handicap, age, gender and month income. The Thesis will focus on comparing the expectations and satisfaction of major golf resorts with smaller and not so popular ones. Methods: The research of customer satisfaction was carried on by already proven questionnaire consisting of SERVQUAL method. The research compared expected quality with real quality in seven golf courses in Prague and surroundings and in seven golf courses in Liberec region. The research was carried on from August 2014 till February 2015. Results: The outcome of the thesis is to learn about satisfaction of golfers at golf courses in Prague and Liberec region and submit proposals for improving each golf courses in an effort to achieve improved and better access to customers....
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Sponsorship of MARO Ski&Snowboard School
Vilímovská, Barbora ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Sponsorship of MARO Ski&Snowboard School Objectives: Identification of a sponsor's motivation for supporting MARO Ski&Snowboard School, analysis of the current sponsorship state of the ski school MARO. Methods: Qualitative research through semi-structured interviews with the representatives of the sponsoring companies of the MARO Ski&Snowboard School. Results: Sponsors have strong motivation and relevant reasons for supporting the ski school MARO, companies are aware of the specific benefits of the sponsorship and evaluate the cooperation very positively. There are signed long-term sponsorship contracts which are particularly based on a mutual confidence and good personal relations. Keywords: sponsorship, sport sponsorship, advertising, cooperation conditions
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Comparison of subsidies in sport and physical education in Pardubice and Hradec Kralove in 2014
Kacetl, Michael ; Ruda, Tomáš (advisor) ; Štědroň, Bohumír (referee)
Title: Comparison of subsidies in sport and physical education in Pardubice and Hradec Kralove in 2014 Objectives: The main aim of this diploma thesis verifies the functioning of the redistribution mechanisms, which redistribute public funds in the sport field, as one of the areas to which funds from public budgets are directing. The partial aim of the thesis makes the financial expenditures and the structure in sport and physical education out of the public budgets in the Czech Republic in 2014 clear. Another of the partial Objectives of the work determines, above all by describing the analysis of specific subsidy expenditures on sport from municipal budgets and SWOT analysis, the amount of the total expenditure on sport in both cities and finding possible pitfalls of financing. Methods: Descriptive analysis methods, which draw on the main part of the analysis of secondary sources (data), are used in the thesis. It examined and compared the state of sports subsidies in regional cities in 2014. The results of this method were used in the following comparison (comparison) of both regional cities. SWOT analysis can also be found in the work. Results: After a very comprehensive analysis of the descriptive analysis, the comparison of the data and the SWOT analysis, the current situation of the...
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Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union
Krejčová, Lucie ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union Objectives: The aim of this work is to determine the degree of dependence of the evaluation criteria of national sports associations on the amount of funds received from the non-investment programs of the Ministry of Education, Youth and Sports. Methods: In this thesis was used a method of analysis of secondary data, namely documents issued by the Ministry of Education, Youth and Sports and the Czech Badminton Union. For the calculations in the practical part of this thesis was used correlation and regression analysis. The MS Office Excel tools were used to determine the correlation coefficients - Regression function and then the Solver function to predict model situations. Results: For all the evaluation criteria surveyed in this thesis, the positive dependence to income of Czech Badminton Union was confirmed. The increase in the membership base, the number of national team players or the number of players included in regional youth training centres cause the increase of volume of financial contributions received from the non-investment programs of the Ministry of Education, Youth and Sports. The most significant value was measured by the...
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Alpine Skiing World Cup Organization Benefits in Relation to Špindlerův Mlýn Municipality
Černý, Petr ; Flemr, Libor (advisor) ; Ruda, Tomáš (referee)
TITLE: Alpine Skiing World Cup Organization Benefits in Relation to Špindlerův Mlýn Municipality AUTHOR: Bc. Petr Černý FACULTY: Faculty of Physical Education and Sport SUPERVISOR: Dr.. Libor Flemr, Ph.D. ABSTRACT This study focuses on the town of Spindleruv Mlyn, which is currently the largest, highest- rated, but also the most expensive ski resort in the Czech Republic and holds TOP ski resort, which in recent years as the only winter resort tried to host the World Cup in Alpine skiing women, in the disciplines of slalom and giant slalom women. Spindleruv Mlyn organized racing elite women's series for the first time in December 2005 and again in January 2008. Premiere World Cup Giant was initially held back in 2003, but then defeated the plans of the organizers of the lack of snow. A success for the next SP in Spindleruv Mlyn took place in March 2011. Objective: The aim of this study is to assess the benefits for town of Spindleruv Mlyn (hence the whole county, region and Czech Republic) may have held such events as the World Cup in Alpine Skiing. Method: The calculation method was used a questionnaire comprising mainly by promoting the values that the organization of the event took place, but the city at the cost involved only a small fraction, so the effects are huge. I judged only influences the town...
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Satisfaction of I. ČLTK Praha competitive players with club services
Čechová, Karolína ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Satisfaction of I. ČLTK Praha competitive players with club services Objectives: The aim of this diploma thesis is evaluation of I. ČLTK competitive players satisfaction with club services. Then were proposed recommendations that should lead to services optimization and higher satisfaction of competitive players. Results will be presented to club management. Methods: In this research were used interviews with club management, coaches and players and then primary method of data collecting - written questionnaire. The final version of questionnaire was made after many editing, consultations and questionnaire testing especially for environment of this tennis club. Results: Results of research are presented in analytic part of this thesis in classification crosses, graphs and charts. Based on acquired data and interviews with players were proposed recommendations for I. CLTK Praha management, that should lead to quality improvement of provided services and also to higher satisfaction of I. CLTK Praha competitive players. Keywords: tennis, sport service, customer, quality, research
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Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany
Vítek, Zbyněk ; Ruda, Tomáš (advisor) ; Janák, Vladimír (referee)
Title: Identification of sport manager's role and creation of the type position of a sport manager in the Czech Republic and Germany Objectives: The main objective of the primary survey is to examine the job-side situation of "Sports Manager" on the labour market on the Czech Republic and Germany. Compare the differences between demands for sports managers and use the results of empirical research to introduce a sports manager. The partial goals, comments and recommendations were formulated as follows: 1) Determine which knowledge and skills are relevant to HR department (human recources department) and quantify them. 2) Verify that HR department requires education and practice, and specify the type of education, length and type of practice. Methods: The theoretical part is processed in the form of a research. From professional literature and publications. A comparison method was used to fulfill the scientific research objective. We have added the findings by formulating recommendations for the implementation of the recruitment and selection process in order to obtain the most suitable candidate for the position of "sports manager". Results: From the empirical knowledge and research of recruitment insertions are distinct the identification and difference of the requirements for the professional...
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Analysis of the marketing activities of contributory organization, Sports equipment of the Jicin city
Petrovický, Martin ; Flemr, Libor (advisor) ; Ruda, Tomáš (referee)
Title of thesis: Analysis of the marketing activities of contributory organization, Sports equipment of the Jicin city. Aims of the thesis: The aim of the study is to analyze the current marketing activities of contributory organization dealing with sports facilities in Jicin. Next aim is to find the extension and quality of these activities in the relation to customer. In case of poor or inadequate usage of it, the suggestion of new marketing activities is the goal. The thesis consists of two main parts, the theoretical base and practical, which processing of marketing analysis and presentation of new proposals. The theoretical part is focused on the characteristics of funded organizations and their relationship to marketing, definition of marketing terms and concepts, and approaches the relationship between marketing and sports organizations. In the practical part the specific contributory organization is introduced and its marketing activities are investigate using questionnaire exploration and marketing analysis. Then, on the base of the results, suitable proposals are recommended, which could lead to stability and development of marketing activities. Methods: In this analysis is used of the method for personal and written interviews, which were the basis for development research. For the...
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Marketing plan for an installation of a ski resort
Drengubáková, Andrea ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing plan for an installation of a ski resort Goals: The goal of this study is to construct the marketing plan for the new ski resort situated in an area Železnorudsko. In connection with the marketing plan it is necessary to make the marketing research and the analysis of the competition. Methods: As for marketing research, the method of a written interrogation is chosen. As far as the analysis of the competition is concerned, the assessed criterions are evaluated on a point scale and the appropriate weight is attributed to them. The weight is determined by the method of an order. Results: The result of the Bachelor Thesis is the marketing plan consisting of the detailed description of the used promotional strategy, the personal plan, the economic enumeration, the spatial resolution etc. Keywords: Marketing plan, Marketing research, SWOT analysis, Marketing goals, Marketing strategy, Budget
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