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Online news about European Parliament elections 2009
Nikodem, Pavel ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The submitted Bachelor paper analyses media coverage of the European Parliament Elections in 2009 on special thematic webpages of Guardian (United Kingdom), Idnes (Czech Republic), IrishTimes (Ireland), DiePresse (Austria), Sme (Slovakia), Sueddeutsche (Germany) and Wyborcza (Poland). The work is based on quantitative media content analysis. Firstly, europeanization of media content is measured. The results show that news are framed prediminantly as a national event and that national actors in the news prevail. Secondly, the media organizations strategy towards the coverage of the EP elections are discussed based on the scale sacerdotal vs. pragmatic approach. Despite the second-order character of EP elections examples of sacerdotal approach are found. Thirdly, the concept of depolitization of politics in media contents is discussed. Results support the trend towards depolitization. Share of news featuring political programmes and candidates is limited compared with other types of news.
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Media Representation of CzechTek 2005
Krásenská, Tereza Magdalena ; Křeček, Jan (advisor) ; Jirák, Jan (referee)
This diploma thesis is devoted to the CzechTek 2005 topic and the way it was presented in Tachovsky denik and Mlada fronta Dnes. More specifically it describes the period between July 27, 2005 and August 8, 2005. We tried to answer the question concerning this event coverage objectiveness. That means we decided to find out whether the event representation and following thematically wider debate were unbiased or rather biased, and if so in what direction and for the benefit of which participant or opinion. We also studied whether and how regional or global characteristics of a given media influenced possible biased coverage. Powered by TCPDF (www.tcpdf.org)
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Development of anarchism press in the Czech republic after 1991, A-kontra and Existence
Kořínská, Tereza ; Křeček, Jan (advisor) ; Hladík, Radim (referee)
The Diploma thesis titled 'The Development Of The Anarchist Press In The Czech Republic Since 1991' takes the examples of magazines A-kontra and Existence to examine not only anarchist media as the representatives of the alternative media, but also the anarchist movement itself and its thought foundations. It further examines the anarchist groups active on the territory of the Czech Republic since 1991 and the press published by them. The quantitative content analysis is used to further examine the anarchist media using the examples of the magazines of A-kontra and Existence, for instance in the area of topics, and to look for the common traits with alternative media.
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Analysis of the political instrumentalization of the periodic press Mladá fronta DNES in the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Dobrovodský, Martin ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis Analysis of the political instrumentalization of the periodic press Mladá fronta DNES in the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013 examines, if leader of the political party ANO Andrej Babiš used his position of the owner of the media group MAFRA to influence media content in the periodic press Mlada fronta DNES during the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. Theoretical framework briefly describes the basic concepts of political communication and geopolitical division of the models of political communication including the Czech media scene. Focus is primarily on the development and possible ways of instrumentalization of printed media operating in the Czech media market after 1989. Results of quantitative research showed that four other political parties gained more media attention then political party ANO which ended up second in the election. The title pages of the Mlada fronta DNES therefore was not used to increase promotion of Andrej Babis and his political party. The final part of the research interprets the results of quantitative analysis regarding the possible instrumentalization in terms of political topics presented on the front pages of the...
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Blog as a phenomenom of online journalism
Hesounová, Martina ; Huněk, Filip (advisor) ; Křeček, Jan (referee)
This thesis titled Blog as a phenomenon of online journalism focuses on public perception of blogs, printed media and online versions of printed media. The theoretical part is divided into three chapters, which deal with online journalism, blogs and its history, new media and the last chapter is about possible journalism future. The practical part of my thesis is based on quantitative analysis and qualitative research. The quantitative research applies surveys as a data gathering method with randomly chosen sample of respondents. The qualitative research uses in-depth interviews conducted with students studying New media or Journalism degrees at the Charles University. In the empirical part of my thesis, the study sets out three key hypotheses. After the interpretation of both research methods we found out that women of age 25 or lower prefer to read blogs rather than magazines about beauty. The second hypothesis states that the most trustworthy media type perceived by women is the press. This hypothesis has been proven as well. Furthermore, the results from the survey indicated that a price is not the most important factor for choosing the media type. However, it still belongs among the three most important factors that respondents base their decision on when choosing a media type. Lastly the...
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Job changing in the Czech media and its causations
Ghanem, Jakub ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The fundamental theme of this Master's Degree Thesis is Media Staff Fluctuation in the Czech Republic. The qualitative research, specifically that of individual semi-structured interviews with the journalists, was dominantly used for the processing. The interviews were aimed at the identification of the phenomena which have been complicating their professional performance and making it unpleasant. The respondents were asked directly as well as indirectly about the motivations which had led them to changing their occupation or have had such potential. Organization elements of media institutions are also taken into account, mainly the career code and the way of shift planning. The thesis deals with side-effects of media work such as excessive timeload, stress, haste, competition manifestations, the pressure from the side of advertisers etc. It pays attention to the impacts on freedom of expression and the veracity of published communiqués which may be caused by the unsuitably created conditions. It also includes a look at purely personal level, among others at family and partnership life, or as the case may be, at a possibility of satisfactorily spent leisure time. The recognized causes of employee turnover were classified, described, further categorized on the basis of an analysis of the interviews...
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Latin America so as to find out, how these countries were perciered in the Czech media
Macias Huanca, Olinda Veronica ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The main of the diploma work was to study the internal situations in individual states of Latin America so as to find out, how these countries were perceived in the Czech media. As a study material a group of articles was selected between the period of 2000-2003 from two renowned national newspapers, "Mlada fronta Dnes and Prava". Generally 278 articles were analyzed. These were studied by the help of quantity research method which is good for systematic and inter-subjective confirmation of written communication contents. Powered by TCPDF (www.tcpdf.org)
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Corporate social responsibility of public media service: analysis of strategy of Czech Television
Krausová, Kateřina ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)
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