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Business Development Plan
Veselý, Ondřej ; Němec, Vojtěch (referee) ; Zinecker, Marek (advisor)
The main goal of diploma thesis is to set up the prospectus. In the concrete it proceed about activity connected with expansion of company from wholesale market to area of retailing. The thesis includes proposal of investment project. Based on dynamic methods, there is recommendation to privat investor.
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Comparison of the fruits of some honeysuckle varieties in terms of content selected biologically active compounds
Veselý, Ondřej ; Diviš, Pavel (referee) ; Vespalcová, Milena (advisor)
This thesis is focused to the analysis of selected varieties of honeysuckle kamtschatica (Lonicera caerula var kamtschatica) and their comparison in terms of the content of biologically active substances. There were analysed only varieties grown in 2014. Theoretical part elaborates and characterized various parameters of biologically active compounds such as phenolic, anthocyanins and ascorbic acid and possibilities of their determination. Further it briefly surveys Kamchatka honeysuckle, its taxonomic and morphological properties and its nutritional properties. The experimental part of the work was focused on the description of the methods used for the analysis of biologically active substances and their analysis. Polyphenolic compounds and anthocyanin’s were determined spectrophotometrically and vitamin C was determined by high-performance liquid chromatography. The results and varieties were compared with each other. Overall, we can say that the variety with the highest content of all three analysed biologically active substances is a variety Valchová, which had the second highest content of polyphenolic compounds (546.3 mg · 100 g-1 fruits), the third highest contend of ascorbic acid (35.1 mg · 100 g-1 fruits) and the sixth highest content of anthocyanin (170.8 mg · 100 g-1 fruits)
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Promotion of online shop
Veselý, Ondřej ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
My bachelor's thesis deals with promotion of online shop. For this thesis was used an online shop Evoshop.cz, which is a seller of well-known sports brand Nike. The aim of this thesis is to propose an optimal model of propagation for stated e-shop based on evaluation of existing and new elements of promotion. This thesis is divided into three chapters. The first chapter presents theoretical part and deals with possibilities of communication on the internet. The second chapter deals with a particular online shop and its development, problems, competition, questioning and Swot analysis of e-shop. And the last chapter is dedicated to a particular possibilities of promotion of e-shop. This thesis can serve as a basis for small and medium online stores, which do not intend to spend high amounts of finance for its promotion and advertising, although they want to stay competitive.
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The Analysis of the Logistical Part of the Lend-Lease Act (Public Law 77-11)
Veselý, Ondřej ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
The diploma thesis discusses the issues of help mainly by the United States under the Lend- Lease Act during the Second World War. The theoretical part deals with the historical context and the economic s and political framework of the rise of the programme with an emphasis on the USA. The following part is focused on the quantification of the whole extent. A great part of the thesis is devoted to the issues of help by the Soviet Union. The emphasis is placed not only on the content, but mainly on the logistic issues. Following the historical context there are also four major transportation corridors discussed and their occupancy at the time, material flow and mode of transport are analysed.
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Effects and benefits of information systems
Veselý, Ondřej ; Basl, Josef (advisor) ; WOlf, Rudolf (referee)
This diploma thesis deal with benefits of information systems (IS) in companies. It contains of theoretical and practical parts. The main goals of this thesis are to analyze the real information system in SUDOP PRAHA a.s. company and to draw up changeovers in this system and its driving with the main focus to raise benefits of IS. The nearby goals in theoretical part are: to identify the main potential benefits which can be reached using IS and to identify conditions and limitations to which companies have to impeach and which are crucial to maximize the benefits of IS. Theoretical part goes from available literature and electronic resources analysis. Practical part is based on consultations with SUDOP PRAHA a.s. employees and on information provided by developers of their information systems. The benefit of my diploma thesis is in the problematic parts of IS in SUDOP PRAHA a.s. identification. When the company eliminates these problems and enlarge its IS in the parts I suggest, their benefits of this IS should rise. These recommendations are definitely applicable to other specific information systems in nonmanufacturing companies, mainly design, consulting and engineering companies. This thesis could work as the base view of information systems and their driving issue. This fast view is useful for organizations, which haven't any information system yet or whose information system doesn't work great.
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The optimization of prints in company.
Veselý, Ondřej ; Kacerovský, Jiří (advisor) ; Lukač, Štefan (referee)
Cílem práce je rozebrat problematiku optimalizování tiskových úloh v podnicích. Konkrétně návrh jednotlivých kroků vedoucích k optimálnímu tiskovému řešení, optimalizace a správa tisku externí firmou, tzv. outsourcing. Práce se dělí na část teoretickou a praktickou. Teoretická část se dále skládá ze tří částí. První část rozbírá vhodnost použití tiskových zařízení na základě jejich vlastností a funkcí. Cílem je zobecnit a usnadnit rozhodnutí jaký typ zařízení kde použít. Druhá část práce se věnuje vlastním krokům procesu optimalizace, měkkým i tvrdým faktorům, které mají na tiskové řešení vliv. Kroky jsou analyzovány na základě informací čerpaných převážně z elektronických zdrojů od firem, které se optimalizací tiskového prostředí přímo zabývají. Poslední teoretickou částí je kapitola věnovaná outsourcingu tiskového řešení. V práci jsou popsány výhody i nevýhody této možnosti. Závěrem jsou pak jmenovány největší firmy které se outsourcingu tiskového řešení v České Republice věnují. Poslední částí je praktická analýza tiskového řešení v konkrétním podniku ? Sudop Praha a.s. Na základě konzultací a praktickým seznámením se se stávajícím řešením jsou navrhnuty kroky, které by řešení zlepšily. Informace jsou čerpány převážně z elektronických zdrojů, praktická část je pak výsledkem osobní návštěvy a konzultací se zaměstnanci podniku Sudop Praha a.s.
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