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The Art Journal Ateliér from the fondation to the present time
Mikulíková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
This diploma thesis "The Art Journal Ateliér from its foundation to the present" goes into the semimonthly art-oriented Ateliér magazine being issued from 1988 to December 2015. The work looks about historical context of period 1980 and 1990 until the first decade of the new millennium. The thesis, in detail, is focused on Ateliér magazine publishing in years 1988, 1989, 1990, 1992, 2000 and 2008. The most detailed there are analyzed years 2012 and 2015, the crucial years, in light of magazine financial crisis. In 2010 the magazine got into financial trouble that culminated at at the end of 2015, the time the periodical had made a request for liquidation. 1. January 2016 the magazine entered into liquidation. In all surveyed years the attention is focused on the editorial staff, the graphic design and the semimonthly Ateliér magazine content. The most detailed is the magazine analyzed in 2012 and 2015 by using the analyses of all authorial texts there, there will be presented story writers contents from among the editorial staff and externals who had participated in both editions. An attention is paied to those authors writting in the periodicals,on how many there were in total and on how many times they wrote in the magazine in one year. The second analysis aimes only on copyright reviews of...
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Visual art in public space and focus on its presentation on selected periodicals in years 2005-2015 in the Czech Republic
Janoušková, Anna ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
The goal of this thesis is to introduce visual fine art in public space in Czech Republic. Introduction of this thesis is devoted to concept of art, concept of visual art and concept of public space. This thesis is a selection of the most important kinds of art and their approach. This thesis is depicting the development of art in the Czech public space, from the first half of the 20th century until today. Despite the fact that this art has gone a long way for over a century and during this time it has began to exploit the potential of new technologies, we can also track the tendency to repeat and return what we know from the past. I demonstrate the selection of the most interesting art instalations and events which could be ment as representants of these arts. The practical part of this thesis track the articles about visual fine art in public space in Czech Republic during the ten years in four weekly magazines - Reflex, Respekt, Instinkt and Týden.
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Representation of visual arts in Události v kultuře during the first two years of broadcasting of the television block ČT art (August 2013 - August 2015)
Lebedová, Veronika ; Sládková, Hana (advisor) ; Köpplová, Barbara (referee)
The main topic of this thesis is the role of media in society with respect to the relation between media, society and culture. The thesis aims to reassess selected issues, based on critical theory of media and society, and to verify their relevance in contemporary Czech context. These subjects are theoretically based on several concepts of authors connected with the so called Frankfurt School and on the critical theory developed by their followers. Their opinions are applied on the Czech environment through the perspective of cultural studies because of the shift in social and historical context since the former theories appeared. After media studies left the ideas of technological determinism, their dominant paradigm has changed to social constructivism, being interested in the meaning of media contents. In cultural studies, the meaning is interpreted using tools of structural and semiotic analysis. The same research perspective and method are applied in this thesis. Considering the interpretation of meaning in the representation of art in the program Události v kultuře, we could partly reflect on the mythology and ideology of Czech society in its relation to culture. The primary result of the empirical research is the fact, that media messages about art represent (implicitly or explicitly)...
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Compared portrayal of a family in the sitcoms of 50' with the current ones
Běhavá, Aneta ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
The work deals with the comparison of the 4 US sitcoms from the fifties and from the present. For the example of four sitcoms: Father Knows Best; Leave It to Beaver; The New Adventure of Old Christine and The Middle; it tries to track changes in the family, the status of individual family members and behavior among family members. It also tries to map the wide-social changes in the form of emancipation, values, norms and stereotypes. Likewise it tries to observe technological changes both in content and in the form of shooting. For better understanding, the first part describes the history and development of the sitcom genre, as well as the integration between genres and its reflection on society.The second part deals with the description of listed sitcoms and the results from the observations.At first in the work are discussed the details of the changes in the family then the changes in the broader context of the whole society.
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The Analysis of MF DNES's Project: Students Read and Write Newspaper
Doskočilová, Lenka ; Sládková, Hana (advisor) ; Lysoňková, Lenka (referee)
This bachelor thesis deals with the analysis of a project designed to promote media literacy among secondary school students. It is divided into two parts: theoretical and practical. In the theoretical part basic terms related to media education, its current status in the Czech Republic and the inclusion of media education in the curriculum are defined. Two main approaches in the development of media education are looked at in detail. The practical part explains the history and present situation of the organization behind the project, including its actual market position. It further describes in detail, the project itself, its rules, schedule, as well as its stated intention. It shortly mentions several abroad projects with similar themes, which puts the project into an international context. It briefly analyzes the themes, in which the students were engaged. The main goal of this thesis is to analyze the students' outcomes in one topic of the examined volume. It focuses on the students' contributions, which were published in the printed journal, and therefore, shaped the media image of the project. Finally, it tries to interpret the views of secondary school teachers and students, who were involved in the project.
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Media image of David Černý and his work in the zech press
Kušiaková, Anna ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis "The medial image of David Černý and his work in the czech press" is trying to present the medial image of contemporary czech controversial artist in selected periodicals, formed both by the media and his personality. For specific documentation of the image, its changes and development while outlining development of periodicals themselves were selected two seasons; five-year period before the turn of the millennium (1996-2000) and equally long period after the turn of the millennium (2006-2010), the periodicals were chosen from among the most read newspapers (MF DNES, Lidové noviny, Hospodářské noviny and Blesk) and weeklies (Reflex, Respekt a Týden). In the first part is presented the biography of David Černý and his work, as well as some of the press trends since 1989. The second part of the work is focused on a specific period and personality in the monitored titles, the aim is to describe from selected articles the medial image of David Černý and describe, how it has been transformed, how has changed expression of the artist and which changes have occured in press. David Černý is a significant czech artist and because it does not occur too many comprehensive publications, dealing closer with his controversial person and work, I would like this work to contribute to the...
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"Visual communication analysis. The case of contemporary European theatre posters"
Jonášová, Helena ; Kruml, Milan (advisor) ; Sládková, Hana (referee)
The aim of the diploma thesis is to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The focus on the diploma on European theatre poster, which is a factual synthesis of those trends, allows adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication as a part of sociocultural discursion in a global sense. Another dimension of a theatre poster is its function in public space and the possibilities of the audience to accept the message in these surroundings. On the background of relevant media theory it will also be presented the position of contemporary theatre poster among new trends of mass communication. The quick arrival of new media and their easy accessibility...
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Singing competitions SuperStar and XFactor in czech press-Blesk, Mladá fronta DNES
Charvátová, Terezie ; Vedral, Jan (advisor) ; Sládková, Hana (referee)
In this thesis, the author focus on the description of mass, later called popular culture, and its products, the two selected, originally British, talent singing reality show, "Česko hledá SuperStar" (and "Česko Slovenská SuperStar") and X Factor. Their competitors are the subject for qualitative research of articles in periodical press. The aim of the research is using qualitative content analysis to analyse "Mladá fronta DNES" and "Blesk", and how published texts construct contestants of selected shows. For research was selected period of time when the competition was broadcasted, February - June 2004; February - June 2008 and September - December 2009.
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Media image of prague's private art galleries in prague in Mladá fronta or Mladá fronta Dnes in 1990-1992
Lebedová, Veronika ; Sládková, Hana (advisor) ; Batistová, Anna (referee)
The main topic of this bachelor's thesis named Media Image of Prague's Private Art Galleries in Mladá fronta or Mladá fronta Dnes in 1990-1992 is the depiction of Prague's fine arts'scene in this selected national daily during the period of so called spontaneous media privatization. The thesis aims to find out - by means of a combination of quantitative and qualitative approach to content analysis - whether the readers had the use of enough information about Prague's (particularly private) art galleries. The thesis consists of a theoretic and an analytic part. The first one is an overview of the historical context of media and culture during the socialist period in Czechoslovakia (1948-1989) followed by the description of media transformation after the velvet revolution and the fall of the totalitarian regime in 1989. Described events were chosen so that they are related to the development of printed media and cultural changes mainly in the field of fine arts at that time. The analytic part is itself the analysis of the daily Mladá fronta or Mladá fronta Dnes, which was privatized right after 1989. In the transformated cultural field of Prague there were some new private art galleries established and the subject of interest here is to find out, how the daily reflected these events between 1990 and...
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Media view of the velvet revolution in the representative anniversaries
Bernardy, David ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
The diploma thesis called Media view of the Velvet Revolution in the representative anniversaries deals with the 1st, 5th, 10th, 15th and 20th anniversary of a coup d'état in Czechoslovakia in 1989 from the point of view of various Czech media. The diploma thesis primarily on the basis of quantitative analysis tries to trace the differences and similarities in the treatment of this topic in dailies Mladá fronta DNES, Rudé právo, Právo and Lidové noviny, news portals iDnes and Novinky and the main news program of Czech Television Události. In the first chapter, the author approaches the causes of the Velvet Revolution and the detail is devoted to a crucial period from action against the student march on Národní třída on November 17th till general strike on November 27th 1989. The second chapter deals with a media point of view on history in general. The third chapter contains the results of quantitative analysis of media content dedicated to the anniversary of mentioned media. Finally, the author summarized the most important findings of his work.
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