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Participant satisfaction of Pankrác winter league in beach volleyball survey
Hons, Michal ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Participant satisfaction of Pankrác winter league in beach volleyball survey Objectives: The aim of this work is to use the survey to find out participant satisfaction with current sason of Winter league. Furthermore, based on the results of questionnaire analyze main results of decrease in the number of players compared to the last seasons and to purpose a improvements to increase those numbers, quality of competition and the participant satisfaction. Methods: Quantitative research using electronic questioning Results: Participants are most satisfied with the cleanliness and the Pankrác grounds. Also a quality of their opponents and the number of played matches are considered to be good. They find the biggest problem in starting fee that i stoo expensive. Based on the results it was recommended to lower the price, change the game systém little bit and modify prizes for winners. Keywords: Beach volleyball, Pankrac, Winter league, satisfaction
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Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media
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Public relations 1. FK Příbram
Bauerová, Eva ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Public relations 1. FK Příbram Objectives: The objective is analysis and assessment tools and activities Public Relations, which football club 1. FK Pribram uses, both in communication with fans and interact with their partners. Based on the analysis tool will suggest scheme so that communication by Public relations have been effective and successful. Methods: To acheave goals was chosen the case study method, which helped to get detail information. Data collection was performed using the analysis of texts, documents and informal interview. Resulst: Results of the work are summarized in the practical part. Based on the knowledge I have developed references and recommendations to improve the quality of communication with fans and media representatives Keywords: public relations, business company, media relations
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The attitude of the elementary school pupils in Benešov to PE and sport activities.
Navrátilová, Hana ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: The attitude of the elementary school pupils in Benešov to PE and sport activities Aim of the thesis: The main aim of this Bachelor's thesis is, firstly, to determine through a questionnaire the attitudes of pupils from primary schools in Benešov to physical education and sporting activity and later, based on the results obtained, make comparisons and propose certain changes with the intention of increasing the pupils' interest in sport. Methodology: All the data was obtained through a non-standard questionnaire, which was prepared for the purpose of this thesis. It predominantly contained closed and semi-closed questions. Only one question was open. The questionnaire was intended for pupils in the second grade of primary school. In addition, an oral interview, supplementing the written questionnaire, was undertaken. The data obtained were represented graphically and evaluated in writing. Results: The results from individual schools were mutually compared. From them it was determined that the attitudes to physical education and sporting activity are more or less the same for pupils from all three schools. The results from the research were additionally compared to formulated prerequisites, through which the important influence of parents on the participation in sport of their offspring and...
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Motivational aspects of sport volunteers
Mičinec, Adam ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: The motivational aspects of sport volunteerism. Objectives: The main aim of this bachelor work is to find out motivational aspects of sport volunteers, who have taken part in sport event. Methods: In this thesis was used quality method to get informations - specifically it was a structure interview with associated questions. Results: It was find out that it is appropriate to get those volunteers with inner motivation. These volunteers do not need to be so much motivated by external motivation. We can find them very likely in some sport clubs, which are connected with the same sport as organized sport event. We must not underestimate promotional campaign. The loyality and will to cooperate on next sport event as a volunteer is result of how the organizators behave to sport volunteers and how they show gratitude to them. Keywords: Sport volunteering, sport volunteer, motivation, sport event, organization.
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Concept of Running Mall and proposals for its promotion
Nechvílová, Kristýna ; Janák, Vladimír (advisor) ; Šťastný, Šimon (referee)
Title: Concept of Running Mall and proposals for its promotion Objectives: The aim of this work is to introduce a running center Running Mall and make its concept clearer and introduce its promotion. Author attempts to come up with new proposals of how to support the promotion. Methods: This thesis is used quantitative method which is the analysis of intern documents and also the qualitative method which is interview with three respondents and participant observation. Author came up with information concerning the concept of running centre and its promotion according to interviews. Data concerning the membership base are detected from the intern documents. Results: The concept of Running Mall, which offers a complex service for recreational runners, was found. Those services are unique and there is nothing similar anywhere else in the Czech Republic. Also, it was found, that according to a very small financial amount of money for their promotion, the marketing communication is based on on-line marketing, but the future should bring more of the financial resources and along that increase ways of its communication channels. New proposals are based on detected information from which should ensure a bigger number of runners and also a bigger number of total visitors to Running Mall. Keywords: Running...
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Finances in Tennis: Analysis and Prognosis of Prize Money
Vaňková, Kateřina ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Finances in Tennis: Analysis and Prognosis of Prize Money Objectives: Analysis of prize money trend in tennis and its prognosis until the year 2030, comparison of prize money in tennis with earnings in selected sports. Methods used: Prognostic methods in Microsoft Excel - linear, exponential and power trendlines, R-squared value. Results: Prize money comparison of tennis tournaments at different categories, summary of prize money prognosis in tennis until the year 2030. Key words: Finances, prize money, sport, tennis, prognosis.
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Comparison of proposals for sponsors in football clubs
Hák, Tomáš ; Ruda, Tomáš (advisor) ; Janák, Vladimír (referee)
Title: Comparison of proposals for sponsors in football clubs Objectives: The main objective of this diploma thesis is to compare and evaluate the list of advertisement options at 8 selected football clubs. Emphasis is placed on finding new trends that appear in tender leaves that are different from previous forms of list of advertisement options, as presented earlier literature. Methods: As a crucial method applied in this diploma thesis is considered content analysis. Additionally it was used as an analysis of documents and literature review. Results: According to available results show that the highest quality of tender leaf has a football club AC Sparta Praha. It offers on the Czech situation deluxe return for sponsorship. Other clubs bid sheet are much less sophisticated, but the differences between them are minimal. Diploma thesis shows the growing trend of new services partner of football clubs compared Čáslavová monograph (2009). It was found that the individual invitations to sheets appears additional 38 new areas related to the history, location and success of a particular football club. Keywords: sport marketing, sponsorship, advertising, list of advertisement options, football
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Marketing research of the image of the brand Reebok among people doing Crossfit
Koubík, Vojtěch ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the image of the brand Reebok among people doing CrossFit Annotation: The main objective of the bachelor thesis is to find out what the image of the Reebok brand is like using marketing research. The terms brand and image are explained in the first part of the thesis which include theoretical basis from various literary and electronic sources. The methodology section describes marketing research and its process. The analytical part presents the Reebok brand and CrossFit as sport and brand, the research itself and its results. The last part of the thesis provides suggestions and recommendations for improving the image of the Reebok brand based on the research. Keywords: Image, brand, marketing research, questionnaire, Reebok, CrossFit
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Marketing research of the customer satisfaction with the service of "Hardcore Tréninky".
Dražďák, Pavel ; Janák, Vladimír (advisor) ; Kotáb, Jiří (referee)
Title: Marketing research of the customers satisfaction with services of the company "Hardcore Tréninky" Objectives: The main aim of this diploma thesis is to analyze current level of customer satisfaction with the services of Hardcore Tréninky, discover their opinions and reveal potential drawbacks by using questionnaire survey. Base on the results of empirical research, define any problem areas and suggest appropriate management recommendations, which would let to increase the customers satisfaction. Methods: To determine the satisfaction of the customers of the company Hardcore Tréninky, it has been used the quantitative method, which is called questionnaire survey. Respondents were interviewed mostly by electronic questioning, but few of them were also asked personally. Results: From the results of marketing research is clear that the customers of the company Hardcore Tréninky are satisfied with the quality of its services. They positively evaluated especially characteristic features of the HCT services. On the other hand, the biggest problematic area was discovered in the technical condition of equipment and the building of the Vinohradská gym. It is suggested to enable paying by the internet, promote the new Opatov gym and buy new equipment and reconstruct the locker room in the Vinohradská...
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