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Football club Bohemians 1905 Marketing Mix Analysis and Proposals for Its Improvement
Hoskovec, Petr ; Procházka, Jan (advisor) ; Crossan, William Morea (referee)
Title: Football club Bohemians 1905 Marketing Mix Analysis and Proposals for Its Improvement Targets: Analysis of individual elements of the marketing mix. Communication with the club fans and to determine their views on the current marketing mix. Then formulate proposals to improve the image and marketing activities of the club. Methods: The current marketing mix will be analyzed through case studies and SWOT analysis, the result of which will be strengths and weaknesses of the club. Another source of data will be an informal interview with the management of the club and a questionnaire that determines the attitudes and opinions of fans. To the collected information I will add my own knowledge. Then I will try to propose recommendations to improve marketing mix. Results: with these used methods will be developed proposals for the improvement of the marketing mix. These will be presented to the club and realization of these proposals will be on management of the club Keywords: Marketing, marketing mix, communication with fans, the image of the club
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Improvement of managerial work in the regional level sports club
Mareš, Václav ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Improvement of managerial work in the regional level sports club Objectives: The main aim of this work is to determinate strategic objectives of Tenisáci Benešov futsal club. Then analyze contemporary situation of club in these areas: personal, organisational and sport and then propose arrangements to improve situation of the club in some problematic matters and outline future direction of the club. Methods: Methodology of this work was centred on analyzing the club. There was used non-standardised interview (qualitative method), secondary data analysis and questionnaire (quantitative methods). Also SWOT analysis was used for lucid estimation of current situation of the club. Results: An accurate analysis of contemporary club situation was accomplished. On the basis of it was proposed introductions for future direction of the club in these areas: strategic goals, constitution of the association, organizational structure and competence determination, utilization of advantages of club and its opportunities, improvement of weaknesses of the club and avoidance of outer threats. Considerable part of the work is dedicated to creation of good social climate in organisation, which is essential for successful existence of club. Keywords: mission, vision, strategic objectives, strategic planning,...
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The business plan - Establishment of Power Plate studio
Munduchová, Petra ; Procházka, Jan (advisor) ; Mach, Jiří (referee)
Title: The business plan - Establishment of Power Plate studio Objectives: The main objective of this thesis is to elaborate a complete business plan to start and open a new Power Plate studio in Prague 3, concretely in Sport Centre Olšanka. Determine whether the implementation of the business plan feasible and whether the studio can be competitive. A sub-goal is a financial plan and determine recovery of investment. Methods: In undertalking this thesis I used a varienty of techniques. These included the researching of specialized publications, data analysis method, there subsequent deduction, observation method and the method of controlled interview. The first part of this work, theoretical basis, deals with the explanation of basic concepts related to creating a business plan. It uses available analytical methods for the creation and analysis of the business plan. Secondly, the analysis of the business environment is applied by analytical procedures for the analysis of company environment, analysis of internal company factors, analysis of internal resources and capabilities of the company. In the third part, the custom solutions business plan, is applied using elementary method of financial analysis. It also proposes a marketing plan, which will be applied in the formation and activities of...
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Marketing research of McDonald's brand image among people of age 15-25
Štochl, Michal ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of McDonald's brand image among people of age 15- 25 years. Objectives: The main objective of this bachelor thesis is to identify and asses the image of McDonald's company brand. The research is focused on young people of age 15-25 years, living in the Czech republic. This is to be achieved by independent marketing research. The research is focused on brand awareness, awareness of its specific elements, market position, associations of respondents with the brand and rating and awareness of particular marketing activities of McDonald's brand. Methods: Marketing research, which has been carried out within the practical part of the thesis, was performed via electronic questionnaires. Results: The research has given answers to all questions raised. The results have enabled the assesment of McDonald's brand image within the target group of people. At the end of practial part of this thesis, all results are given in graphical form. Key words: brand, brand image, marketing communication, marketing research
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Marketing Activites of the club Tatran Omlux Střešovice
Hlavička, Aleš ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing activities of sport club Tatran Střešovice Objectives: The aim of this work is to propose appropriate measures for more effective floorball club marketing work, especially towards the fans, partners and its own club members, in accordance with specific enviroment. Methods: Analysis of internal and external factor of sports organization, case study, document analysis, interview Results: Summary of recommendations for improvements in various areas of the marketing mix, work with club members, fans and partners of the club Keywords: Marketing mix, Tatran Střešovice, Communication mix, Interview, Sponsorship
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Marketing research of the brand knowledge and image of the brand Under Armour
Koubík, Vojtěch ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing research of the brand knowledge and image of the brand Under Armour Annotation: The main objective of the bachelor thesis is to find out what the knowledge and image of the Under Armour brand is like using marketing research. The terms brand and image are explained in the first part of the thesis which include theoretical basis from various literary and electronic sources. The methodology section describes marketing research, its process and its types. The analytical part presents the Under Armour brand, the research itself and its results. The last part of the thesis provides suggestions and recommendations for improving the image of the Under Armour brand based on the research. Keywords: Image, brand, brand knowledge, marketing research, questionnaire, Under Armour
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Public Reflection to corruption affair of SK Sigma Olomouc Club
Grund, Lukáš ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Public reflection to corruption affair of SK Sigma Olomouc club Objectives: The aim of the work is to describe in detail the process of the football corruption scandal between SK Sigma Olomouc and FK Bohemians Praha in 2010. Then use a survey to find out response to the corruption affair from the football fans based on their relationship to SK Sigma Olomouc club. Methods: Descriptive analysis, survey. Results: Responses to the affair from fans of SK Sigma Olomouc and fans of other Czech football clubs are different as expected. Fans of Olomouc still believe in innocence of their club while fans of other Czech clubs are more realistic - based on all known facts they mostly don't trust Sigma. Answers of both groups of respondents are different in almost all important items of survey. Keywords: public responses, medial reflection, corruption in football
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Organization and Financing of the Civic Association FK Brandýs-Boleslav
Krupička, Pavel ; Procházka, Jan (advisor) ; Šíma, Jan (referee)
Title: Organization and Financing of the Civic Association FK Brandýs - Boleslav Goal: The main goal of this thesis is to make an analysis of incomes and expanses of the civic association FK Brandýs - Boleslav. Next goal is to evaluate three years activity of the civic association. Methods: In this thesis was used analysis of documents to explore annual reports about club finance. Then data was explored using descriptive analysis. Interview method was used to find the missing information. Results: The result of this thesis is a detailed analysis of the financial resources and expenditure of this sports club, summary of club activities and evaluation of past and current football situation in Brandýs nad Labem - Stará Boleslav. Key words: organization, financing, incomes, expenses, sport club, civic association
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Economics of HC ČSOB Pojišťovna Pardubice
Každan, Daniel ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Economics of HC ČSOB Pojišťovna Pardubice Objectives: The main goal is to use the theory of strategic management in selected hockey club HC ČSOB Pojišťovna Pardubice, and to propose recommendations for sporting, economic and social areas. Methods: To analyze the current situation of the club will be used case study method of analysis of documents and interviews with club management. Furthermore, the analysis will use internal and external factors sports club which also contains PEST analysis. The SWOT analysis will then reveal strengths and weaknesses of the club. Results: Proposals and recommendations for improvement and streamlining of activities in sports, economic and social areas. Keywords: Sports Management, PEST analysis, Porter's five forces model, external analysis, internal analysis, financial analysis, SWOT analysis
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