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CSR at McDonald´s Company
Vaňková, Kateřina ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
McDonald's is an international company that has its fast food restaurants located all over the world, including the Czech Republic. The aim of this thesis is the analysis of socially responsible activities of McDonald's in the Czech Republic. On that basis and on the basis of survey conducted on emploees and customers I will design each step of strategies and recommendations in the area of CSR.
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Indicators sales and employee performance evaluation in Hypermarket Albert
VAŇKOVÁ, Kateřina
This thesis deals with indicators of purchase and performance evaluation of employ-ees in Hypermarkets Albert. Thesis is concerned with retail units of chain store AHOLD a. s. Selected company has got 35 000 shops, another 3 000 operates with their partners and employ 13 400 employees. In this work are presented as well as suggestions on optimizing existing systems.
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Deceptive markings of foodstuff - meat, milk, spices
VAŇKOVÁ, Kateřina
In the Czech Republic the food production is one of the most important branches of processing industry. The effort of producers, distributors and inspecting authorities is to limit the production of insanitary products as much as possible. That?s why there are a lot of inspecting mechanisms within the Czech Republic and also within the whole European Union. Their major aim is to reveal these insanitary and deceptively marked products and withdraw them from circulation. The requirements for marking of products aren?t simply and completely clearly defined even today, after the progressive harmonization with the prescriptions of the European Union. Concrete requirements for marking of foodstuff can be found in the Food Act No. 110/1997 Coll. and its implementing decrees including a special decree about the forms of marking of foodstuff No. 113/2005 Coll. Specific demands for marking of individual groups of products are given in decrees for particular commodities. It isn?t easy to draw up a comprehensive picture of all requirements for marking of a concrete product. In order to use the text on the cover, the consumer needs to know what?s hiding under certain words and what do the individual marks on the cover mean. The aim of the diploma thesis was to judge the compliance of legislation for marking of selected food products ? meat products, dairy products, spices and spice mixtures. The acquired information have been compared with a questionnaire research among consumers. It was an important finding that almost three quarters of respondents never had to reclaim a deceptively marked product. Unfortunately, 26.25 % of respondents met a deceptively marked product and that?s why they reclaimed it. In most cases the claim has been delt by repaying or exchange of goods; unfortunately, the claim of 9.5 % respondents hasn?t been accepted.
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Changes in PRC's foreign trade from the beginning of the economic reforms since 1978
Vaňková, Kateřina ; Zapletal, Petr (advisor) ; De Castro, Tereza (referee)
The work deals with transformation of China's foreign trade since 1978 and with the economic reforms. The aim is to provide an overview of economic reforms in foreign trade since 1978, which resulted in the liberalization of foreign trade of China in the late of 70s and during the 80s. Another important event for the trade liberalization is the country's membership in the World Trade Organization, of which is a member since 2001. The thesis is mainly focused on the effects of and a success in international trade. The following part of the work discusses the concept of comparative advantage, both generally and the situation in China specifically. The third part analyzes commodity and territorial changes in Chinese exports.
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The way of performing colour modification of Wartegg's test by young-aged school children
VAŇKOVÁ, Kateřina
The bachelor thesis is considered by a description of how younger-aged school children fill the Wartegg test (WZT), particularly by the pupils of the first and fifth year of czech elementary school. In the theoretical part of the thesis, it has given an explication about developing psychology of younger-aged children, test methods included projective and graphic projective methods. This also shows the specifics of children diagnostics, children drawing and it{\crq}s usage in psychology, colour and basic information about WZT. In empirical part has described how younger-aged school children process WZT including differences between the pupils of the first and fifth year of czech elementary school.
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The process of introducing new products of the company McDonald´s
Vaňková, Kateřina ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This Bachelor's thesis focuses on the way of introducing new products of the company McDonald's in the Czech Republic. It is divided into theoretical and practical part. The theoretical part of the thesis deals the fundamental terms of general marketing. These are: SWOT analysis, marketing communications, marketing strategies and communication mix. In the practical part of the thesis is presented the history of the company, the corporate social responsibility and the basic principles. The following part is focused on different ways of finding inspiration to create new products, campaigns, ways of testing and implementation of new products in the restaurant. The goal of this Bachelor's thesis is to analyse how the new products of the company McDonald's are introduced in the Czech Republic and, according to the analysis, to create suggestions for improvement of this strategy.
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Breeding Results of Bohemian Red Cattle in South Bohemia Region
VAŇKOVÁ, Kateřina
This work is focused on the evaluation of breeding Czech red cattle breeders working South Bohemian Region, guaranteed of the Faculty of Agriculture, University of South Bohemia in České Budějovice. This work describes the characteristics of the breed, its origin and the process of regeneration. The ongoing process began with the absorptive crossing of Czech Pied cattle with Czech red bulls, which led to the increase of female part of population over the number corresponding with the size of critically endangered breed. The situation in male part of population is less favourable with critical lack of bulls, which slows down the regeneration process. According to the exquisite assumption of meat production, but with worse results of milk efficiency, the breeding of cows without market milk production seems to be the best way. It is very important to keep of safe boundary of koeficient intensity of family breeding at potential descendants. Not even providing this process to be successful, the breeders Czech red cattle won{\crq}t get along without adequate subsidies, which should be offer to partial animals with verified genotype according to their category. Currently is the number of animals with genotype CC, which fall under the control of appointed department, 114 pcs.
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