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Project Feasibility Study
Kalášková, Lenka ; Milichovský, František (referee) ; Juřica, Pavel (advisor)
The subject of the thesis is to create a feasibility study of the construction of a new equestrian area Za Obzorem for the project sponsor with a focus on the technical and economic aspects of the project. The thesis is divided into three sections. The first part of the text is focused on theoretical knowledge and introductory involvement of the reader in the issues of the work. The following analytical section gradually introduces the nature of the project and looks into the pre-project analyses, which are used to visualise the feasibility study itself in the last part of the thesis.
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Proposal to improve the marketing mix of the company
Dubský, Martin ; Milichovský, František (referee) ; Havíř, David (advisor)
This bachelor´s thesis deals with proposal to improve the company´s marketing mix, specifically the Hotel Červenohorské sedlo. In the theoretical part, the terms marketing mix, marketing, marketing environment, SWOT analysis and Porter´s analysis are clarified. In the analytical part, the hotel itself is described, and analyzes of the marketing environment in which hotel is located are also carried out. Furthermore, SWOT analzes and Porter´s analysis are performer. The outputs from these analyzes subsequently from proposal for improvement.
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Proposal of Communication Mix of the Company
Kopecká, Jana ; Kopřiva, Lukáš (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on communication mix of a non-banking company FlexiFin s.r.o. Primary goal of this thesesis is to identify the existing communication mix, which will be based on the analysis of current state. Work is divided into three parts where the first part is focused on theoretical background, for better understanding the topic. The following part is an analysis of the company, on which the last part will be based, which form proposals for improving the communication mix of FlexiFin.
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Marketing Communication of the Selected Company
Burešová, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The aim of the thesis is the design of marketing communication and its subsequent implementation in a selected company that has not been involved in marketing so far. I will subsequently measure these implemented proposals and based on the results further improve their effectiveness. The main aim of these proposals is to achieve that the proposed marketing communication generates demand for the company and creates support for business activities. The secondary objective is to spread awareness of the selected company and build a company database.
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Reverse Logistics in the Selected Company
Staňková, Anežka ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This bachelor’s thesis deals with reverse logistics in a selected company. Based on the theoretical part I analyse the current state of reverse logistics activities within the company. In this thesis, I examine the logistics chains within the company, and continue to address the issue of waste management. The aim of this thesis is to propose corrective measures that optimize the amount of waste material and ensure a more efficient flow of reverse logistics activities.
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Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
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Optimization of the Reverse Waste Logistics System in the Selected Enterprise
Davydova, Anna ; Valenta, Tomáš (referee) ; Milichovský, František (advisor)
The bachelor thesis focuses on the research of reverse logistics of waste in the banking company Raiffeisenbank a. s. The thesis consists of three parts. The first part covers theoretical background on the basis of which in the second part, the research is carried out using the analysis of the internal and external environment. The third part contains proposals for improving the waste recycling system at the Raiffeisenbank branch in Olympia and an evaluation of achieved results.
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