National Repository of Grey Literature 534 records found  beginprevious21 - 30nextend  jump to record: Search took 0.01 seconds. 
Customer Satisfaction Analysis and Proposals for its Improvement
Matejková, Monika ; Lihotský, Ivan (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with customers’ satisfaction analysis with service quality focus on financial services. Based on the theoretical knowledge about customer satisfaction and methods of service quality research, the aim of this diploma thesis is to analyze current level of customer satisfaction with service quality in the selected company and to recommend possible proposals for its improvement.
Marketing Strategy Proposal
Ševčík, Marek ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.
Customer Satisfaction Analysis and Proposals for its Improvement
Jánošíková, Gabriela ; Hajdíková, Kamila (referee) ; Chalupský, Vladimír (advisor)
The bachelor's thesis deals with an analysis of customer satisfaction which focuses on an industrial company called OLZA, spol. s.r.o. Current customer's satisfaction will be found by a questionnaire and acquired information will be analyzed and formulated to a set of suggestions and recommendations to increase the current level of customer satisfaction.
Marketing Utilization in Management of a Sport Club
Janošík, Viktor ; Skoumal,, Jiří (referee) ; Chalupský, Vladimír (advisor)
This master´s thesis is focused on marketing management of a selected Golf Club - civic association. The main subject matter is an analysis of current marketing utilization in management of the Golf Club and to find appropriate ways of corrective solving in this field, which will lead to attain the role of the club and ensure development and operation of the Golf Club. The thesis is divided into four main parts. The first part defines the goals and methods of the work. The second part is focused on theoretical foundations, which are the basis for the next section. The third part focuses on analysis of the association and its surroundings. The last part contains the specific proposals of marketing activities of the Golf Club for achieving the set objectives.
Marketing Strategy
Andrýsková, Hana ; Michalčíková, Monika (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis describes the design of a marketing strategy for the state enterprise Povodí Moravy, s. p. Contains the current state of marketing strategies and suggestions for possible improvements that will lead to the acquisition of new costumers. In the Bachelor thesis will find not only theoretical background by which I have progressed, but also the specific solutions.
Customer Satisfaction Analysis at PROFIcomms Company s.r.o. and Recommendations for its Improvement
Dorociak, Petr ; Urban,, František (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis engages in the analysis of customer satisfaction at PROFIcomms Company s.r.o. and recommendations for its improvement. The theoretical part is focused on the method of calculating the customer satisfaction index and customer loyalty index. Then, there are described methods of receiving information, which is proceeded through questionnaire analysis. In the practical part, there is made an analysis of PROFIcomms Company s.r.o. and obtained information from the questionnaire is evaluated in detail. Based on the evaluation measures, changes and strategies to increase customer satisfaction at PROFIcomms Company s.r.o. are proposed.
Proposals for Marketing Mix Elements Improvement
Kadlecová, Nikol ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of education agency SOVA STUDIO, which is division in the company SOVA SYSTEMS Č.R., spol. s.r.o. Theoretical part explains basic concepts of marketing and marketing tools. In the analytical part SWOT analysis is performed on the company and the current situation of marketing mix including the usage of the marketing tools. Based on the results the final part contains propasal for improving the marketing mix.
Marketing Strategy Proposal
Kadlecová, Nikol ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.
Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
Marketing Utilization in Company Management
Nagy, Jan ; Ing. David Půža. (referee) ; Chalupský, Vladimír (advisor)
Bachelor work is aimed, especially, at the strategy chosen by the firm Klimatex. In addition, it is aimed at strategy how to use the best way to get ahead on the market with functional underwear. Further, it will deal with advertising campaign that was chosen to represent this particular product. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.

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