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Strategies of French Car Manufacturers on International Markets
Snížek, Martin ; Machková, Hana (advisor) ; Malý, Josef (referee)
This diploma thesis aims at comparing strategies of French car manufacturers Renault and PSA Peugeot Citroën on international markets. The first chapter is focused on unveiling the particularities of different markets with paying special attention to distinguishing traditional automotive centres from emerging economies. The second part of the thesis presents Renault and its activities on international markets. Renault's activities are more profoundly studied through analysis of production (geographic distribution and its evolution, methods of entering new markets) and sales. The same structure is applied to the third chapter concerning PSA Peugeot Citroën. The author comes to a conclusion that even though France and Europe remain the main markets for both car makers their importance declines to the benefit of developing countries. Moreover, it was found out that both car manufacturers are entering new markets via cooperation with other car makers.
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Analysis of students’ motivation to go for AIESEC internships
Hladíková, Veronika ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis deals with motivation of students who are going for internships with AIESEC. The theoretical part introduces organization AIESEC, gathers information about topic of motivation and also describes the whole process of going for internship together with explanation of the role of coordinator for interns. The empirical part presents results from the research that was conducted to find out what was the motivation of students going for internships and also motivation of coordinators, who are directly working with interns. Both researches were based on written online questionnaires distributed to interns and coordinators. Analysis of results was followed by recommendations for improvement of work with interns and coordinators.
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Door-to-door sales
Pacalová, Michaela ; Malý, Josef (advisor) ; Machková, Hana (referee)
The thesis is devoted to the topic of direct sales. The target of the thesis is to assess the specifications of the direct sales in the selected countries based on the comparison method, then to zoom in the direct sales in the chosen company and to point to this form of sales not only at home but also abroad. The thesis is divided into theoretical and practical part. The theoretical part defines the basic concepts of the solved issues, characterizes direct sales and the assumptions of its success. The final part shows comparison of the direct sales in the selected countries based on the statistical indicators and also on available information. The practical part introduces the Southwestern Company, which uses direct sales to distribute educational products. Here is briefly summarized the history of the company, its product portfolio and summer Southwestern Advantage Internship for university students.
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New Trends in European Rail Freight Transport
Hinčica, Vít ; Sato, Alexej (advisor) ; Mervart, Michal (referee) ; Malý, Josef (referee)
The dissertation has focused its attention on rail freight transport in the EU where it tried to identify trends that have accompanied that transport in the last decades. The identified trends are: intermodality, interoperability, creation of railway corridors and harmonization of legal norms for transport of goods. Each trend has been judged from the perspective of the so-called "common transport policy". The complexity of the analyzed environment as well as the interest in the depiction of the situation in the Czech Republic have led to the setting of three goals and three scientific questions. The result of the author's scientific investigation is a completely original work that should contribute to better understanding of changes of structural-systemic nature that happen in the rail cargo transport in the territory of the EU. Such a work is also an evaluating mirror for the reform of the railway sector undertaken by the same institution.
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Strategy of automotive suppliers in Central and Eastern Europe
Mohelský, Lukáš ; Machková, Hana (advisor) ; Malý, Josef (referee) ; Materna, Petr (referee)
The main goal of the thesis is to analyze the development of the automotive industry on both the global and the European level from the strategic perspective and to assess the impact of the identified trends on the position of the automotive suppliers within one of the emerging centers of the industry on the European continent. The auxiliary aims of the thesis include the identification of the main reasons, which have led to the current position of the automotive industry within the Central and Eastern European region, and the forecast of the expected future development. The thesis attempts to fill the gap in the existing literature both in the Czech Republic and abroad by presenting new findings in all of the above mentioned fields.
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Marketing Analysis Of Denmark
Bergerová, Linda ; Machková, Hana (advisor) ; Malý, Josef (referee)
The aim of this diploma thesis is to analyze the marketing environment of the Danish market and to examine the external factors which affect the companies and their activities in this market. My goal is to create a realistic idea about the Danish business environment and cultural differences of the Danes. For the purpose of this analysis I focused on the most important macrofactors, such as the political, economic and social factors. On the basis of cultural specifics and identified macrofactors I also give some advice to the companies to take into account when planning their marketing strategy. As a result of this thesis Czech entrepreneurs might be better able to understand the Danish environment, detect possible opportunities and also reveal the risks associated with doing business in Denmark.
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The concept of CSR in French companies´ practice
Vodstrčilová, Kateřina ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and describes the practical use of CSR by the French companies. The first part contents the introduction to CSR, identifies three main areas of CSR and describes the process of implementation of CSR into business practices. The second part deals with the situation of CSR in the European Union and France. The third section focuses on social responsibility in practice of French cosmetics companies Yves Rocher and L'Oréal. Approaches of these two companies are compared and evaluated and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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ExxonMobil International Marketing Strategy
Sedlářová, Alena ; Machková, Hana (advisor) ; Malý, Josef (referee)
Master thesis ExxonMobil International Marketing Strategy deals mainly with brand management and communication strategy of ExxonMobil Corporation and its selected competitors (Royal Dutch Shell plc, BP p.l.c.). Elements of these strategies are compared and based on the SWOT analysis strengths, weakness, opportunities and threats of ExxonMobil strategy are identified. In conclusion, the thesis introduces recommendations for possible changes in ExxonMobil marketing strategy. The work itself is divided into 4 chapters. The first chapter introduces the corporation, its structure and strategy. Second part describes ExxonMobil's brand management and communication strategy. The following part is focused on the description of the selected aspects of marketing strategy within the competitors - Royal Dutch Shell plc and BP p.l.c. The final chapter presents comparison of the competitors' strategies, SWOT analysis for ExxonMobil marketing strategy and offers recommendations for possible changes in the corporation strategy.
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Customer satisfaction strategy in automotive industry - example of Škoda Auto
Jůzl, František ; Machková, Hana (advisor) ; Malý, Josef (referee)
The first objective of this thesis is to define the most significant benefits of a customer satisfaction strategy for a company. Especially, the effects on customer base, retention, loyalty, and last but not least on financials are discussed. Furthermore, three techniques of customer satisfaction measurement are critically assessed. Those are complaint management, customer satisfaction surveys, and mystery shopping. Secondly, a comprehensive customer satisfaction strategy for ŠKODA AUTO is defined based on theoretical knowledge regarding customer satisfaction and the specifics of automotive industry. The strategy comprises of four particular parts: generic approach, sales, after sales, and product.
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