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Content Management Systems from the point of view of their Users
Gottwald, Matěj ; Voráček, Jan (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor's thesis is to analyze capabilities of Content Management Systems for commercial end users, while considering the typical life cycle in the background. The first part of the thesis introduces the matters of Content Management Systems that are consequently put into connection with a small-business managerial decision of founding company web presentation. The practical part tests whether a free Content Management System is able to fulfill stated requirements.
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E-Government in Anglo-Saxon countries with a special attention to United Kingdom
Hrbáček, Pavel ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
A goal of the thesis "E-Government in Anglo-Saxon countries with a special attention to United Kingdom" is to investigate a progress of eGovernment implementations in selected English speaking countries and to compare their achievements to Czech Republic. Reasons why governments motivate themselves to introduce eGovernment services are investigated in the first part of the document, together with a description of mandatory legal, technical and social requirements and risk involved. Next part analyses different kinds of a cost and benefits of eGovernment implementation. The final parts focus on a common list of 20 eGovernment services and their implementation. Comparing results of all countries shows a leading role of United Kingdom and still below-the-average utilization of eGovernment services in Czech Republic.
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Web Analytics in Marketing Research of Academic Institutions
Jindra, Jan ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis deals with the state of the web analytics in the marketing research of an academic institution. The theoretical part summarises the state of the (online) marketing in marketing activities of the academic institution and substantiates the importance of the analysis of the attendance of academic institution's web pages. It also submits basic conclusions for choosing the suitable analytic tool. In the applicative part the thesis analyses the traffic of web pages of Faculty of Management in 2010 and suggests actions leading to the higher satisfaction of web pages visitors and fulfilment of web conversion goals.
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Affiliate marketing and the possibilities of its use in the Internet environment
Horák, Luboš ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.
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The usefulness of Pay-Per-Click internet advertising campaign in marketing strategy of company
Černý, Jakub ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This paper is focused on analysis of internet advertising and its role in marketing communication. The paper determines general methods and instruments of internet marketing and describes internet advertisement in comparison with traditional advertising media. In more detail the paper is focused on description and explanation of effect of Pay-Per-Click advertisement campaigns. The options of their usage and recognized differences are explicated by practical instance of marketing strategies of real companies.
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Key Aspects in a Firm's Decision-Making on Joining e-Business
Závodská, Lenka ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis considers narrower concept of e-business, scope e-commerce with focus on B2C. In theoretical thesis part e-commerce is defined according to different aspects. Further there is actuall e-commerce status analysed. In practical part chapters are structured according to aspects which are based on the external environment of organizations. These are legal, technical and economical, psychological, social and culture factors. These factors are analyzed and in some cases situation in the Czech Republic is compared to situation in the United States of America. This thesis is focused on to show which aspects influence e-commerce development in the Czech Republic. E-commerce is currently growing dynamically, the number of companies buying or selling online is increasing every year, total volume of transactions also increases. Development of the e-commerce will be affected by technological progress, existing legal framework as well as by social and psychological factors, in particular level of knowledge of information technologies.
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Internet Advertising Campaign of Educational Institution
Novák, Michal ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
Tertiary education is undergoing and will go through many political, demographic, as well as market changes. These changes should lead universities to respond in a certain way to avoid existential problems that may ensue. One way is to use marketing tools for promotion of their educational programs. This thesis deals with the essence of marketing management of a university and its broader context of promoting the school outside. Identifies ways to effectively promote the university on the Internet with specific examples of internet marketing campaigns of Faculty of Management, University of Economics in Prague in order to increase demand for undergraduate education program at the faculty.
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Methodology of IT Project Management
Filina, Peter ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
Diploma thesis provides an overview of IT project management and its methodologies. It follows the goal of exploring the most widely used approaches. Special attention is devoted to recognize the position of IT project management between general management and technical computer perspectives. Chosen methods will be compared to identify common elements and differences.
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