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Suggestion of tours to France for Russian customers
Andronnikova, Ulyana ; Netková, Jarmila (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis focuses on France as a tourist destination for Russian customers. The main goal of this thesis is to analyze selected Russian Tour Operators, which offer tours to France. The aim is to create own unique tours for various budgets and tastes. The thesis consists of two parts: theoretical and practical. The theoretical part introduces basic types and forms of tourism, cultural and natural heritage of France, French infrastructure and impact of the tourist industry on regional development. Furthermore, the theoretical part briefly describes different regions of France.The practical part is devoted to an analysis of travel agencies in Russia and comparison of their tours. Finally, the suggestions for three tours to France are provided.
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Specifics of outdoor-oriented travel agencies in the Czech Republic
Jordáková, Markéta ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The work summarizes the specifics of travel agencies Kudrna, Adventura and Livingstone, which focus on active holidays and outdoor tours. The number of so-called Outdoor-oriented travel agencies in the Czech market are nowadays increasing and a more detailed description of their activities is therefore very interesting. The aim of the thesis is to evaluate and to analyze a typical outdoor tour from the point of view of the mentioned travel agencies. Personal structured interviews with representatives of mentioned travel agencies were used as a research method. The conclusion of the work summarizes the author's suggested proposal of a typical outdoor tour to Kyrgyzstan, including detailed itinerary and pricing for the entire trip.
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Eco-labelling of accommodation facilities
Vaks, Maya ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis is focused on the history of sustainable behavior, especially in the tourism industry, and on the development of ecolabels with the emphasis on accommodation facilities. The evaluation of competitive advantage of ecological lodging establishments and the process of applying for the certificate are as well included in the thesis. The main aim is to discover how important is a matter of protection the nature and care for environment for tourists, and how strong can it influence their decision-making process and willingness to pay extra for using certified services in Prague. The hypothesis of the author, that the clients of lodging establishments in Prague are willing to pay more for these services, was assessed by the questionnaire. In conclusion, author expresses his point of view regarding the topic and suggested probable next steps.
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Evaluation of gastronomic services in Bratislava 1
Hubáčková, Terézia ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The aim of this bachelor thesis is the evaluation of gastronomic services in Bratislava 1. The first chapter explains the typology and forms of catering facilities. It also describes Slovak cuisine, its development and typical dishes with beverages. The second chapter presents the history, the culture of Bratislava. At the same time, the thesis does not omit the development of tourism and catering facilities in Bratislava. The third chapter of the thesis analyzes the offer of catering services via questionnaire survey. At the end of the chapter, the overall survey results are summarized. With the help of SWOT analysis, the potential for tourism in the catering sector has been evaluated.
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The analysis of barrier-free tourism in a chosen destination
Neuwirthová, Pavla ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The bachelor's thesis is engaged in the evaluation of accessible tourism in the centre of Prague for wheelchair users and comparares it with a state from 2013. First chapter defines significant terminology connected to accessible tourism. Second chapter is devoted to the analysis of the accessible tourism in Prague. The analysis evaluates state of chosen hotels and restaurans. Furthermore the thesis evaluates Prague transport, Prague airport, Royal Route and supply of travel agencies and touroperators focused on accessible tourism in Prague. Last chapter summarizes the results and provides recommendation for barrier-free tourism in Prague.
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Trends in demand for tour operators' and travel agencies' products in the United Kingdom
Paďouková, Tereza ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
This bachelor thesis focuses on the demand for tour operators' and travel agencies' products in the United Kingdom with the main aim of analysing current market trends and suggesting possible future development. The theoretical part provides a background for the analysis through basic definitions of tourism, characteristics and development of tour operators and travel agencies in the United Kingdom and describes current situation in the country affecting behaviour of consumers. The practical part discusses the current market position of tour operators and travel agencies in the United Kingdom and mentions innovations of these subjects. This part is followed by author's own survey spread among residents of the United Kingdom which identify their preferences about travelling and use of intermediary services.
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The offer of a chosen travel anegncy
Stefjuk, Julija ; Petrů, Zdenka (advisor) ; Kvítková, Zuzana (referee)
The aim of bachelor thesis is to analyze the offer of the travel agency. Specifically, for this purpose the travel agency Neckermann was selected. The thesis is divided into three main chapters. In the first chapter, it is defined the basic theoretical terms such as travel agency, a travel agent, an offer of travel agency and a holiday package. The second chapter is dedicated to a brief offer of a travel agency. The great emphasis is laid on analysis one of the main products dynamic packaging. The analysis includes characteristic of dynamic packaging, assumptions of creating dynamic packaging, advantages and disadvantages. In conclusion, the dynamic packaging is evaluated using the SWOT analysis. In the last chapter, it is emphasized the difference between classic and dynamic packaging offers of travel agency and holiday package.
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The role of national tourism agencies in economic diplomacy
Šorna, Jan ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
The main goal of the thesis is to find out the role of national tourism agency in economic diplomacy on the example of the Czech Republic. First two parts are about point of view of tourism sources and the third and fourth sections focus on point of view of economic diplomacy sources. In the fifth chapter the both views are merged. The primary survey was conducted that was aimed at cooperation between CzechTourism and Czech economic diplomats and their tourism agenda. The last eight chapter analyses the results of the survey.
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Utilizing of The European Structural and Investment Funds in the rural tourism
Veselá, Tereza ; Petrů, Zdenka (advisor) ; Kalábová, Markéta (referee)
The master thesis focuses on utilizing of The European Structural and Investment Funds in the rural tourism in the current Programming Period (2014-2020). The main concern of the thesis is defining the options of supporting the rural tourism from the ESI funds in the current Programming Period. In the thesis is introduced a factual exaple of a business plan to create an agrotourism facility in Liberec region using the mentioned funds. The business plan is going to be actualy realized.
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Marketing plan of a selected company in the tourism sector- restaurant Aura
Repčíková, Andrea ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.
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