Original title: Význam positioningu značky s aplikací na Google
Translated title: The importance of brand positioning with the application on Google
Authors: Vacková, Veronika ; Postler, Milan (advisor) ; Součková, Michaela (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand perception; brand positioning; Google; Google; positioning značky; vnímání značky

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/29249

Permalink: http://www.nusl.cz/ntk/nusl-81395


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-01-19, last modified 2022-03-03


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