Original title: Analýza marketingové strategie společnosti Starbucks
Translated title: Analysis of Starbucks marketing strategy
Authors: Justová, Eva ; Skokanová, Dagmar (advisor) ; Zamazalová, Marcela (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: brand; brand building; branding; Starbucks; brand; brand building; branding; Starbucks

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/24378

Permalink: http://www.nusl.cz/ntk/nusl-75425


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2022-03-03


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