Original title: Vnímání značek Coca Cola a Kofola na českém trhu
Translated title: Perception of the brands Coca-Cola and Kofola on the Czech market
Authors: Svobodová, Julie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
Document type: Bachelor's theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Coca-Cola; Kofola; perception of the brand; research of perception; Coca-Cola; Kofola; vnímání značky; výzkum vnímání (percepce)

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/25443

Permalink: http://www.nusl.cz/ntk/nusl-74869


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-11-30, last modified 2022-03-03


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