Original title: Vybrané nástroje politického marketingu
Translated title: Selected instruments of political marketing
Authors: Pečmanová, Jana ; Boučková, Jana (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce popise politickou kampaň před volbami do Poslanecké sněmovny Parlamentu ČR v roce 2010. Zaměřuje se na strany, které přesáhly 5% hranici. Důraz je kladen na negativní kampaň. This thesis is focused on political marketing, especially negative campaign. It describes Parliamentary elections in the Czech republic in 2010 and instruments were used.
Keywords: election; negative campaign; political company; negativní kampaň; politický marketing; volby

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28917

Permalink: http://www.nusl.cz/ntk/nusl-71897


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses