Original title: Případová studie použití parodie v reklamní kampani
Translated title: A case study of the use of parody in an advertising campaign
Authors: Novotný, Vojta ; Klabíková Rábová, Tereza (advisor) ; Konrádová, Marcela (referee)
Document type: Bachelor's theses
Year: 2024
Language: cze
Keywords: Bageterie Boulevard; brand; interview; parody; pragmalinguistic analysis; reaction marketing; survey; Bageterie Boulevard; dotazníkové šetření; parodie; pragmalingvistická analýza; reakční marketing; rozhovor; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/191319

Permalink: http://www.nusl.cz/ntk/nusl-622409


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses