Prezentace, dialog nebo &quot;Verflechtung&quot;? Formy komunikace v práci Goethe-Institutu na příkladu konceptu Themenraum

Svobodová, Marie

This thesis explores the topic of German Foreign Cultural Work of the Goethe-Institut and aims to answer the question of whether, in accordance with the latest Foreign Office conception from 2011 and the general trend of "normalization" in German foreign policy, it tends to focus more on pursuing national interest and unilateral presentation, rather than on equal dialogue. The study first investigates this question based on available secondary and primary sources on foreign cultural policy and subsequently describes the latest trends in the communication of the Goethe-Institut. The second part of the thesis is a case study, illustrating the use of three forms of communication (presentation, dialogue, and interconnection) in the work of the Goethe-Institut, exemplified by the implementation of the Themenraum concept (theme space) that has been in use since 2016 in five Goethe- Instituts (in Prague, Warsaw, Bratislava, New York, and Riga). Interviews with employees of these institutes, their websites, and internal materials on Themenraum were analysed. These examples demonstrates that in the work of the Goethe-Institut, all these three communication formats are typically found to complement each other and form a functional whole.

host :: přihlásit Digitální repozitář
		Hledej		Nový záznam		Nápověda		O repozitáři