Original title: On-line marketingová komunikace
Translated title: On-line marketing communication
Authors: Bartošík, Jakob ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Document type: Master’s theses
Year: 2024
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa venuje návrhu on-line marketingovej komunikácie vybraného Realitného Fondu X. Úvodom práce je teoretická časť pozostávajúca z vymedzenia základných pojmov. Na túto časť navažuje analytická časť, ktorá zahŕňa analýzy cieľovej skupiny, marketingového mixu, on-line marketingovej komunikácie a marketingový výskum. Na základe poznatkov z analytickej časti budú vypracované vhodné návrhy na akvizičnú kampaň pre realitný fond X. The diploma thesis is devoted to the design of online marketing communication of the selected Real-Estate Fund X. The introduction of the thesis is the theoretical part consisting of the definition of basic concepts. This part is followed by an analytical part, which includes analyzes of the target group, marketing mix, online marketing communication and marketing research. Based on the knowledge gained from the analytical part, appropriate proposals for the acquisition campaign for real estate fund X will be developed.
Keywords: investor; marketing mix; On-line marketing communication; real estate fund

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: https://hdl.handle.net/11012/246270

Permalink: http://www.nusl.cz/ntk/nusl-617858


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses