Original title: Merchandising a jeho vliv na nákupní chování zákazníků ve vybraném podniku
Translated title: Merchandising and its influence on the shopping behaviour of customers in a selected company
Authors: Havlíčková, Alice ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
Document type: Master’s theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer; marketing; marketing research; merchandising; sales promotion; marketing; marketingový výzkum; merchandising; podpora prodeje; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197518

Permalink: http://www.nusl.cz/ntk/nusl-594348


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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