Original title: Návrh marketingového mixu společnosti
Translated title: Proposal of a Marketing Mix for Company
Authors: Rambousková, Ivona ; Mráček, Pavel (referee) ; Novák, Petr (advisor)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: 4P; company; customer; marketing; marketing mix; product; 4P; marketing; marketingový mix; produkt; společnost; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/67698

Permalink: http://www.nusl.cz/ntk/nusl-594130


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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