Original title: Informační strategie firmy
Translated title: Corporate Information Strategy
Authors: Rajkovič, Matej ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
Document type: Master’s theses
Year: 2012
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Práca sa zaoberá kvalitatívnym výskumom v oblasti podpory budovania reputácie pomocou informačných technológií v slovenských firmách a implementáciou zistených poznatkov do návrhu novej informačnej stratégie firmy. Okrem samotného návrhu práca poskytuje postup, ako zaviesť novo vytvorenú informačnú stratégiu do firmy prostredníctvom praktík organizačného rozvoja a zmeny. This thesis employs qualitative research with focus on corporate information technology strategy which is perceived as a tool used to build and maintain reputation in Slovak companies. The newly generated knowledge is then used to develop a new information technology strategy and implement it to a company using the best organization development and change practices.
Keywords: change; Information technology strategy; organization development; project management; qualitative research; reputation

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/9516

Permalink: http://www.nusl.cz/ntk/nusl-593883


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses