Original title: Návrh úprav marketingového mixu společnosti dovážející kosmetické produkty z Maďarska do České republiky
Translated title: Proposal of Modifications in the Marketing Mix of a Company Importing Cosmetic Products from Hungary to the Czech Republic
Authors: Valentová, Aneta ; Petrová, Kateřina (referee) ; Milichovský, František (advisor)
Document type: Master’s theses
Year: 2021
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: market research; Marketing; marketing environment; marketing mix; segmentation; Marketing; marketingové prostředí; marketingový mix; marketingový průzkum; segmentace

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197717

Permalink: http://www.nusl.cz/ntk/nusl-586736


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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