Original title: Návrh komunikačního mixu ve vybraném podniku
Translated title: Proposal of Communication Mix in the Selected company
Authors: Matoušková, Petra ; Skálová, Martina (referee) ; Milichovský, František (advisor)
Document type: Master’s theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; Marketing; marketing communication; marketing mix; promotion; komunikační mix; Marketing; marketingová komunikace; marketingový mix; reklama

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/192096

Permalink: http://www.nusl.cz/ntk/nusl-585866


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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