Original title:
Marketingová a prodejní strategie firmy
Translated title:
Marketing and Selling Strategy of the Company
Authors:
Sedlář, Jakub ; Straková, Jana (referee) ; Heralecký, Tomáš (advisor) Document type: Bachelor's theses
Year:
2011
Language:
cze Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[cze][eng]
Bakalářská práce analyzuje problémy, které souvisejí s prodejní a marketingovou strategií Obsahuje návrh takové marketingové strategie, jejímž cílem je zvýšit prodej a ziskovost firmy.
This Bc work analyzes problems which are connected with selling marketing strategy. It includes project such as marketing strategy whichs goal is to increase the sale and profitability of the firm.
Keywords:
advertisement; communication; competion; contracts; customers; Marketing; products; sales promotions; suppliers; dodavatelé; komunikace; konkurence; Marketing; podpora prodeje; reklama; výrobky; zakázky; zákazníci
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/14455