Original title: Návrh komunikačního mixu společnosti
Translated title: The Proposal of Company Communication Mix
Authors: Štěpánová, Markéta ; Sotoniak, Tomáš (referee) ; Kaňovská, Lucie (advisor)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising; communication; communication mix; customer.; Marketing; marketing mix; komunikace; komunikační mix; Marketing; marketingový mix; reklama; zákazník.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/27593

Permalink: http://www.nusl.cz/ntk/nusl-576281


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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