Název: eSports and its role in employer branding
Autoři: Vu, Nghi Duy
Typ dokumentu: Bakalářské práce
Rok: 2023
Jazyk: eng
Abstrakt: This study investigates the impact on the Employer Branding of one company with the involvement in eSports. By understand the connection between eSports and em- ployer branding, company provides suitable strategy accordingly to increase their inner employer branding amongst the current employees, as well as increase the possibility to approach the potential talents. The investigated objectives of the study are rewritten to following research questions: (1) Do eSports fans prefer to work in company with involvement in eSports? and (2) What is the impact of eSports on Em- ployer Branding of one company? To achieve the objectives, the study released a practical survey towards eSports fans on social media platforms, and by applying statistical test: Chi-squared test of independence and analyzing the responded data, the answers are drawn. It is expected that through the study, company see the po- tential of eSports in the context of enhancing its employer branding strategy both internally and externally.
Klíčová slova: competitive video games; electronic game competition; eSport; eSports; turnaje; videohry

Instituce: Mendelova univerzita v Brně (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři Mendelovy univerzity.
Původní záznam: https://is.mendelu.cz/zp/index.pl?podrobnosti=109957

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-542193


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Mendelova univerzita v Brně
Vysokoškolské kvalifikační práce > Bakalářské práce