Original title: eSports and its role in employer branding
Authors: Vu, Nghi Duy
Document type: Bachelor's theses
Year: 2023
Language: eng
Abstract: This study investigates the impact on the Employer Branding of one company with the involvement in eSports. By understand the connection between eSports and em- ployer branding, company provides suitable strategy accordingly to increase their inner employer branding amongst the current employees, as well as increase the possibility to approach the potential talents. The investigated objectives of the study are rewritten to following research questions: (1) Do eSports fans prefer to work in company with involvement in eSports? and (2) What is the impact of eSports on Em- ployer Branding of one company? To achieve the objectives, the study released a practical survey towards eSports fans on social media platforms, and by applying statistical test: Chi-squared test of independence and analyzing the responded data, the answers are drawn. It is expected that through the study, company see the po- tential of eSports in the context of enhancing its employer branding strategy both internally and externally.
Keywords: competitive video games; electronic game competition; eSport; eSports; turnaje; videohry

Institution: Mendel University in Brno (web)
Document availability information: Available in the digital repository of Mendel University.
Original record: https://is.mendelu.cz/zp/index.pl?podrobnosti=109957

Permalink: http://www.nusl.cz/ntk/nusl-542193


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Universities and colleges > Public universities > Mendel University in Brno
Academic theses (ETDs) > Bachelor's theses