Original title: Targeting a positioning v prezidentské kampani Petra Pavla - mladá generace voličů
Translated title: Targeting and positioning in a presidential election campaign of Petr Pavel - young voters generation
Authors: Dejmková, Tereza ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Abstract: [cze] [eng]

Keywords: Campaign; election; generation Z; Petr Pavel; political marketing; positioning; positioningpresidential election; president; targeting; generace Z; kampaň; Petr Pavel positioning; politický marketing; prezident; prezidentské volby; targeting; volby

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/184920

Permalink: http://www.nusl.cz/ntk/nusl-536157

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2023-10-16, last modified 2023-12-31

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