Válečná propaganda: mediální pokrytí rusko-ukrajinského konfliktu v roce 2022

Levenstam, Vasily

This study examines the characteristics and purposes of propaganda narratives employed in the media coverage of the Russo-Ukrainian War. Through a content analysis of 89 articles from three Russian media outlets, namely governmental, affiliated with the government, and free-non-governmental, the study aims to shed light on the nature and objectives of these narratives. By employing comparative analysis and coding techniques, the research identifies and describes the propaganda narratives present in the articles, providing real-life examples to illustrate their usage. The major findings reveal the presence of both strategic and tactical propaganda narratives, with distinct characteristics and goals. The study contributes to understanding the role of propaganda in shaping public perception and offers insights into the dynamics of information dissemination during conflict situations. The conclusions highlight the need to differentiate between journalism and propaganda and emphasize the significance of media ownership and proximity to the government in influencing the utilization of propaganda narratives.

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