Original title: Význam marketingové komunikace ve školství v období pandemické krize
Translated title: The importance of marketing communication in education during the pandemic crisis
Authors: Uličná, Kateřina ; Urbanová, Eva (advisor) ; Liška, Roman (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Keywords: communication; marketing; marketing strategy; pandemic; primary school; komunikace; marketing; marketingová strategie; pandemie; základní škola

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/184151

Permalink: http://www.nusl.cz/ntk/nusl-533991


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses