Original title: Persvazivní prostředky reklamy pro děti
Translated title: Persuasive Means of Advertising Aimed at Children
Authors: Rudolecká, Lucie ; Holanová, Radka (advisor) ; Chejnová, Pavla (referee)
Document type: Bachelor's theses
Year: 2023
Language: cze
Abstract: [cze] [eng]

Keywords: advertising; advertising aimed at children; advertising communication; children; Persuasive language tools; děti; Přesvědčovací jazykové prostředky; reklama; reklama cílená na děti; reklamní komunikace

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/184101

Permalink: http://www.nusl.cz/ntk/nusl-533919

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2023-10-01, last modified 2023-12-31

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