Original title: Návrh marketingové strategie vybraného výtvarného umělce
Translated title: Marketing Strategy Proposal of the Selected Artists
Authors: Švrčková, Klaudie ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2023
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: art; communication mix; marketing; marketing communication; marketing strategy; komunikační mix; marketing; marketingová komunikace; marketingová strategie; umění

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/212018

Permalink: http://www.nusl.cz/ntk/nusl-530278


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2023-07-23, last modified 2023-08-06


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