Jazyk interakčního a komunikačního designu

Brejcha, Jan

The present work seeks to describe implicit patterns of natural language and cul- ture in human-computer interaction (HCI). Although extensive research has been done in the fields of HCI semiotics, and HCI culture, we try to bring novel insights through the semiotics perspective, and to propose a set of design guidelines for the international HCI practitioners. The steps to achieve this are: First, to define the semiotic and linguistic system of the user interface (UI) and create a related methodology, and second, to apply the acquired methodology to cross-cultural UI comparison. In the first part we propose a design and analytic method for ad- dressing UI language patterns. We defined the elements of the user-UI interaction grammar, which we then used to form our semiotic evaluation method. The semi- otic evaluation method is then compared to heuristic analysis which is already widely used in HCI. While our results show the complementarity of both the methods, semiotic analysis is able to uncover otherwise hidden aspects of the UI. The second part focuses on the ideology of the interaction. Using rhetorics and persuasion techniques the UI lead users to interact in a predetermined way. An analogy between the political and UI ideologies is showed. The third part deals with cultural differences in HCI. In...

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